Internet Marketing - Establishing Location Online
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If you're familiar with offline marketing, you should know the 1 phrase that sums up an advantage that an offline business owner can have over someone else. Are you ready to hear that phrase? It's called: "Location, Location, Location". Now while this can't exactly be duplicated online, you have to use parts of this mantra to give your online business and offline business theme.
There are many ways to put this into practice, and that will be the focus of today's lesson. No matter who you are or the kind of website that you have, you can get alot of exposure for your website using the tips that I am about to reveal. In fact, let's get into the heart of the matter. Here's the first way to put the "location, location, location" theme to use in your online business:
1) SEO
SEO stands for "search engine optimization", and it's simply the practice of getting your website found in the search engine. Right now Google is the largest search engine on the internet, but Yahoo and Bing aren't too far behind. When people think of search engine marketing, they immediately neglect Yahoo and Bing. But you shouldn't have to do this.
There is alot of traffic to be gotten from Yahoo and Bing. And even though Google gets most of the market share, there exists a niche for just ranking your website high on these search engines. I know I kind of went off track here for a moment but I just had to mention a few things about the other kind of search engines.
When optimizing your site for the search engines, there's a few things that you will want to take notice of. There's "keyword density", "back linking", "on page SEO", "off page SEO", "exact match domains", and so much more. There's alot to learn, but SEO is a piece of cake. Keep creating new content for your website, and make sure you let the search engine services know that you have new content that needs to be put in the search engines.
Here's the second way to gain the "location, location, location" idea online:
2) Google Places
Google Places is a special service provided by Google. This is really a great idea for offline business owners who want to promote their business online. If you do a simple search such as, "Mexican restaurant in Los Angeles" or "Grocery store in Miami", you will see a list of businesses that show up at the very top of the search engine.
This means that these companies know all about Google Places, and are using them effectively. Once you sign up for Google Places, you will want to provide as much detail as possible. You will want to include your address and phone number, some pictures of your business, some videos on your business, make sure you use the right keyword phrases to get your business found, and more. You can't go wrong here.
Both of these 2 tips can help you to gain more customers for your online business. They are simple, and you don't have to do much in order to start seeing some good results relatively quickly. Be sure to use them today.
Good luck with your online marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
There are many ways to put this into practice, and that will be the focus of today's lesson. No matter who you are or the kind of website that you have, you can get alot of exposure for your website using the tips that I am about to reveal. In fact, let's get into the heart of the matter. Here's the first way to put the "location, location, location" theme to use in your online business:
1) SEO
SEO stands for "search engine optimization", and it's simply the practice of getting your website found in the search engine. Right now Google is the largest search engine on the internet, but Yahoo and Bing aren't too far behind. When people think of search engine marketing, they immediately neglect Yahoo and Bing. But you shouldn't have to do this.
There is alot of traffic to be gotten from Yahoo and Bing. And even though Google gets most of the market share, there exists a niche for just ranking your website high on these search engines. I know I kind of went off track here for a moment but I just had to mention a few things about the other kind of search engines.
When optimizing your site for the search engines, there's a few things that you will want to take notice of. There's "keyword density", "back linking", "on page SEO", "off page SEO", "exact match domains", and so much more. There's alot to learn, but SEO is a piece of cake. Keep creating new content for your website, and make sure you let the search engine services know that you have new content that needs to be put in the search engines.
Here's the second way to gain the "location, location, location" idea online:
2) Google Places
Google Places is a special service provided by Google. This is really a great idea for offline business owners who want to promote their business online. If you do a simple search such as, "Mexican restaurant in Los Angeles" or "Grocery store in Miami", you will see a list of businesses that show up at the very top of the search engine.
This means that these companies know all about Google Places, and are using them effectively. Once you sign up for Google Places, you will want to provide as much detail as possible. You will want to include your address and phone number, some pictures of your business, some videos on your business, make sure you use the right keyword phrases to get your business found, and more. You can't go wrong here.
Both of these 2 tips can help you to gain more customers for your online business. They are simple, and you don't have to do much in order to start seeing some good results relatively quickly. Be sure to use them today.
Good luck with your online marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com