Doing Backend Marketing In Your Online Business

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Do you know what a "backend" sale is? Guess what? Many online business owners don't, which is why many struggle to be in business. But hopefully you're not one of these kind of business owners. Backend sales are pivotal to your online business success, and it's the number 1 strategy that will make you wealthy online.

So what exact is "backend" marketing? Well it's simply the process of selling over and over again to your existing customers. After someone buys from you, it shouldn't be the last time that they hear from you. You should be proactively contacting your buyers every week to offer them tips, and to possibly get them to buy from you again.

This is where most of your online profits will come from. In fact, this is where 80% of your total business revenue will come from. Because when you look at it, for every new customer that you acquire at a LOSS from advertising, you have to recoup that deficit somehow. That "deficit" is called backend marketing.

So to get your money back and turn it into a profit, you have to sell to this customer again - and wait till the bulk of them buy from you, so that you can finally turn a profit. And the sequence continues and continues. This is how you will get wealthy in your online business, so make sure that your backend marketing campaign is in full gear.

You should even be preparing for your success. You can't create 1 sequence at a time... before you do any kind of marketing, everything needs to be in order so that the transition from "prospect" to "buyer" is smooth, and they are seamlessly inserted into your backend marketing funnel.

Don't start a business if you don't want to put the work in. The least you could do is setup a backend campaign so that even if your marketing isn't good, but you're still getting customers... you can make money off of these backend customers, to compensate for the poor marketing that you are doing.

Don't ever neglect your existing customers. Many online business owners are constantly looking for more new sales and they think that the more new sales they get, the more their business will increase and become successful. Well that's only one-half of the equation.

The fact of the matter is that you need to do backend marketing also. It's like combining quantum mechanics and general relatively... they have to go hand in hand when trying to figure out what goes on in the depths of a black hole.

Lol... I apologize if I lost you on that example, but hopefully you understand what I mean. New sales without a way to sell to them over and over again is wasted advertising. And even if you're making a small profit on each customer you acquire, think about how much more money you could be making if you were selling to these people over and over again. Your income would be huge!

Take today's lesson to heart and make sure you're doing your backend marketing in your business. Your online business depends on it.

Good luck with getting more backend sales right away.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
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