List Building - What It Is and How It Can Be Very Powerful

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If you are new to Internet Marketing you probably heard people suggest you build a list or capture leads. If you aren't quite sure what this means this you came to the right place. I'll detail exactly what this means and what it'll mean to you for your bottom line.

An internet marketing list is a list of people who opted in to be added to their email list. This email list normally consists of your email address and your full name or just your first name. This list is again normally of the same niche, so people may build a list for the internet marketing niche or a dog training niche.

Ever purchased a WSO (Warrior Special Offer) on here or purchased a product elsewhere and they required you to signup on their email list to gain access? Now sometimes they only use these email lists to give you updates to their products, but the majority of the time they'll use these emails for updates to their products AND to send you emails periodically suggesting another product for you to check out. These emails usually have their affiliate information in their links so that when you purchase that product they'll get a commission off that purchase.

These email lists can be very powerful and there are several methods to make money from these lists. One can simply keep this private to themselves and offer their future products to the people on their list. For example, say someone sells a backlinking software that builds links automatically. Then in 3-4 months they come up with a related product. They already have a list of people who purchased a related product and thus if they offered this new product to these people on their list they are most likely to buy. It's like having a list of hungry buyers waiting for you to drop them an email and say buy me.

Another popular method of utilizing email lists is to sell solo ads to the members on their list. Solo ads can sell for quite a bit of money so say you have 500 people on your list for the internet marketing niche. You offer ads to these 500 people in exchange for a certain fee. The advertiser pays you this fee, and gives you the ad you then email it out to these 500 people. The advertiser is happy because they'll most likely get interest in their new product or service and you are happy because you just made some easy money. Do this 10-20 times and you can turn 500 people into hundreds and potentially thousands of dollars.

Another method is to do ad swaps. So say you have a list of 500 people and you find someone who has a list in the same niche who also has around 500 people. You and the other person agree to send ads to each other lists. So you get to send an ad to his/her 500 email list and they get to send one to yours. This is a quick and easy way to build your list. You can easily offer those 500 people a free product in exchange for signing up on your list. Say you get 100 people out of those 500 to sign up so now you have 600. Do this about 10 times and you can easily grow your 500 person list to thousands. The more people on your list the more powerful it can be.

So how do you get people to sign up on your list or how do you build a list? Usually the best method is to offer a free product in exchange for them opting in to your list. Basically they get something free that they may need and all they have to do is give you their email address. You can get free products online or purchase products that offer the option to give it away for free. There are many different products like this out there and just browsing the Warrior Forum for a few minutes should give you several to choose from.

One quick note here, if you build a list please do not abuse it. In other words, don't send out email blast after email blast to this list. You'll get people unsubscribing from your list on a daily basis and your list of 500 people will go down to hardly anything very fast and then you'll have to start all over. Be kind to your list and it'll be kind back to you.

As far as managing these lists that's the easy part. There are 2 main players that will manage these lists for you and they are AWeber and Get Response. Both are priced basically the same and they offer either free trials or very cheap trials. These programs, will help you manage your list and keep it save plus give you detailed information like if you send out an email to your email list it'll tell you how many actually click on the link in the email. This will be very crucial in you figuring out exactly what ads work best for your list. If you have 5,000 people on your list but only 10 people click on the ads then well it's not going to be much help to you and so you need to test what ads work better.

There is also a new method launching in just a few days that offers a solution to building a list very quickly and also a method to do it on autopilot. To find out more about this method and overview of this program click here to read this Warrior Forum article. I think you'll be happy you did and if you can do this in the next few days you can also gain free access but even if you don't you can still get in on very discounted membership prices.
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