It will be easier to convince people to sign up on your list if they know that they will gain great information from you if they do so. What are the kinds of topics that you can share to your audience for free? It really depends on the kind of business that you are running.
For example, if you are managing a catering business, the topics can range from free recipes, table arrangement tips, souvenirs, where to get other services that can liven up events and a lot more. If you are selling gadgets, you can give out reviews on the latest trends in the industry, share the bestselling items and reasons why people are endeared to these and offer troubleshooting tips and solutions to the items that people are constantly in search for.
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