Are you an email list fanatic? If not, then you probably will be pretty soon. Some people consider starting and building an email list is the fastest way to make money with your website. And some people feel that building an email list on the frontend is something that isn't necessary. For these people, leading people to your sales page is the best way to go. But depending on the type of product that you sell, you may find it worthwhile to build a list for your product. This is especially true if you sell a very high priced product ($100 and above). Building a list is a great way to get recurring traffic to your site, and to increase the chances of having your leads buy what you have to offer.