Email Marketing - Making Your Efforts Work For You
- ARTICLES |
I'm not sure if you're implementing email newsletters into your marketing plan, but if you're not, I think you're making a big mistake. Many people will tell you that "the money in the list", but it goes deeper than that. In some niches, you may find yourself with 500 or more leads into your email newsletter, and still not get a sale.
This is something that you need to think about. Just because you have a list, it doesn't automatically mean that you will be profitable. Now when it comes to backend marketing, you will definitely need to cultivate that list and treat them well - so that they can come back to your website and buy more products from you.
80% of your total business income will come from sales off the backend. And when I say "backend", I simply mean selling to your existing customers. To neglect these group of people is to run yourself out of business. Without them, you have no business. So take care of this list before you do anything else.
Having your own email list does also mean that you will get repeat traffic to your website. So if you want more targeted traffic to your website, grow a list! The more content and help that you offer your subscribers and customers, the more they'll come back for more and more advice as to how to boost their sales and profits.
Consider offering some articles, a blog, a forum, or even your email address for those who want to speak to your personally. Be friendly about it. Soon people will comment on your blog asking you questions, will visit your forum asking you questions, and will email you personally asking you questions. And the more help you supply, the more likely your prospects are to buy from you - because they will perceive you to be the obvious expert in your niche.
Now let's talk about something that should be inherent in your email marketing strategy. You should be delivering great content. It doesn't matter if you generate alot of free leads or if you generate alot of new customers. To keep them "hooked" and excited about your newsletter, you have to provide them with excellent information.
And here's another thing that you need to do: build a relationship with them. Tell them personal stories in your life or talk to them about how your day went. If you're favorite football team lost, mention that in your emails. If your dog made a mess around the house, mention that also. If you tried to cook rice and it came out burnt, tell them about that also.
They want to interact with you because if you provide them with personal stories - they can relate to you. This is one of the best ways to start getting sales around the clock, because people will trust you and will insist on wanting to learn more about who you are and what you can offer to them.
These tips for email marketing are excellent ways to boost your sales and profits in a relatively short period of time. Be sure to implement them today.
Good luck with your email marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
This is something that you need to think about. Just because you have a list, it doesn't automatically mean that you will be profitable. Now when it comes to backend marketing, you will definitely need to cultivate that list and treat them well - so that they can come back to your website and buy more products from you.
80% of your total business income will come from sales off the backend. And when I say "backend", I simply mean selling to your existing customers. To neglect these group of people is to run yourself out of business. Without them, you have no business. So take care of this list before you do anything else.
Having your own email list does also mean that you will get repeat traffic to your website. So if you want more targeted traffic to your website, grow a list! The more content and help that you offer your subscribers and customers, the more they'll come back for more and more advice as to how to boost their sales and profits.
Consider offering some articles, a blog, a forum, or even your email address for those who want to speak to your personally. Be friendly about it. Soon people will comment on your blog asking you questions, will visit your forum asking you questions, and will email you personally asking you questions. And the more help you supply, the more likely your prospects are to buy from you - because they will perceive you to be the obvious expert in your niche.
Now let's talk about something that should be inherent in your email marketing strategy. You should be delivering great content. It doesn't matter if you generate alot of free leads or if you generate alot of new customers. To keep them "hooked" and excited about your newsletter, you have to provide them with excellent information.
And here's another thing that you need to do: build a relationship with them. Tell them personal stories in your life or talk to them about how your day went. If you're favorite football team lost, mention that in your emails. If your dog made a mess around the house, mention that also. If you tried to cook rice and it came out burnt, tell them about that also.
They want to interact with you because if you provide them with personal stories - they can relate to you. This is one of the best ways to start getting sales around the clock, because people will trust you and will insist on wanting to learn more about who you are and what you can offer to them.
These tips for email marketing are excellent ways to boost your sales and profits in a relatively short period of time. Be sure to implement them today.
Good luck with your email marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com