How To Liven Up Your Advertising & Inspire Interest In Readers
- ARTICLES |
Is your advertising boring? If so, then you should know that boring ads are ignored ads - and you never want your advertising to get ignored. This is the fastest way to make all of your advertising ineffective and end up in the back of a prospect's mind.
The goal of your advertising is to make sales. So if your ad is doing anything other than this, then more than likely your ads won't work well. You should never run an ad for the sole intent of gaining brand recognition. This is called "brand advertising", and is something that you should avoid if you want to make sales right now.
What you want to do is something called "direct response advertising", where all of your ads are created to generate some sort of response. This response can be to generate a lead, or simply to close a sale. But to run an ad simply to "get your name out there" will cause you to waste your money on ineffective techniques that don't get the job done.
When writing your ad, you have to envision yourself in the worst marketing position as position as possible - and still be able to make money with your ad. Here's a great example of what I mean:
Imagine you're running an ad on TV and your advertising slot is only for 30 seconds. So you have 30 seconds to close your prospects on taking some sort of action. Here's the question: Will your message be so compelling that they don't "turn you off" with their remote control?
You have to answer this question and position yourself in this scenario, because your current advertising faces this same test. No matter where you advertise, your ad faces the same thing.
If you advertise in a magazine, your reader can turn the page. If you advertise in a newspaper, your reader can turn to another section. If you advertise online, your reader can click to another website. And if you advertise on TV, then your prospect can turn the TV off!
This is why none of your advertising should be boring, because you only have a short time to sell your prospect on whatever it is you want them to do - so you have to make it good.
All you have is the blink of an eye, so all of your time and money should be geared towards instantly getting your reader or prospect to respond to your offer.
So when creating your next ad, ask yourself these questions:
- Does it sound like other people's ads?
- Does it contain industry jargon that no one understands?
- Does it make similar promises that everyone else promises?
- Does it make claims that everyone else claims?
- Is it geared towards generating a positive response now?
All of these questions are things that you have to think about when creating your ad, because you only have a fraction of a second before your prospect exits your life forever. You really do have to take advertising this seriously because it's your money that's on the line here. Sooner or later, all of your advertising funds will go to waste and you just might go out of business.
Be sure to keep these things in mind when creating your next ad. It will be sure to come in handy when you do so.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
The goal of your advertising is to make sales. So if your ad is doing anything other than this, then more than likely your ads won't work well. You should never run an ad for the sole intent of gaining brand recognition. This is called "brand advertising", and is something that you should avoid if you want to make sales right now.
What you want to do is something called "direct response advertising", where all of your ads are created to generate some sort of response. This response can be to generate a lead, or simply to close a sale. But to run an ad simply to "get your name out there" will cause you to waste your money on ineffective techniques that don't get the job done.
When writing your ad, you have to envision yourself in the worst marketing position as position as possible - and still be able to make money with your ad. Here's a great example of what I mean:
Imagine you're running an ad on TV and your advertising slot is only for 30 seconds. So you have 30 seconds to close your prospects on taking some sort of action. Here's the question: Will your message be so compelling that they don't "turn you off" with their remote control?
You have to answer this question and position yourself in this scenario, because your current advertising faces this same test. No matter where you advertise, your ad faces the same thing.
If you advertise in a magazine, your reader can turn the page. If you advertise in a newspaper, your reader can turn to another section. If you advertise online, your reader can click to another website. And if you advertise on TV, then your prospect can turn the TV off!
This is why none of your advertising should be boring, because you only have a short time to sell your prospect on whatever it is you want them to do - so you have to make it good.
All you have is the blink of an eye, so all of your time and money should be geared towards instantly getting your reader or prospect to respond to your offer.
So when creating your next ad, ask yourself these questions:
- Does it sound like other people's ads?
- Does it contain industry jargon that no one understands?
- Does it make similar promises that everyone else promises?
- Does it make claims that everyone else claims?
- Is it geared towards generating a positive response now?
All of these questions are things that you have to think about when creating your ad, because you only have a fraction of a second before your prospect exits your life forever. You really do have to take advertising this seriously because it's your money that's on the line here. Sooner or later, all of your advertising funds will go to waste and you just might go out of business.
Be sure to keep these things in mind when creating your next ad. It will be sure to come in handy when you do so.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com