How To Get More Subscribers & Improve Your Email Marketing Efforts
- ARTICLES |
All online business owners want to know how to increase their sales as soon as possible. And if you haven't already done so, one of the best way to improve your profits is with an opt-in email list.
With an opt-in email list, you can improve your website conversion rates by following-up on some of the people who voluntary subscribed to your email newsletter. Your opt-in list will contain a list of prospects that are not ready to buy your products yet, but are maybe thinking about doing so in the future.
To keep them interested and to help them stay on your list, you can consider sending them updates on when new products arrive, tips on a particular subject, or other updates about seminars or special events that could be relevant to them. As the opt-in email list idea proves to be effective for you, you will want to find new ways to increase the number of subscribers that you have, and also how to improve the conversion rates of your list - which are the 2 things that this article will touch on.
The best thing about opt-in email marketing is that you stay in front of your prospect. By doing this, you can inform them of your products and get them to come back to your website - thereby increasing your sales - and also your traffic. The traffic aspect of this is important for possible joint venture opportunities in the future. Joint ventures can increase your sales for free, and sometimes add additional names to your customer list.
You should also make it a priority to minimize unsubscribes as much as possible. The best way to do this is to not mail so often, and when you do mail, be very informative and insert personality into your messages. Your subscribers want to deal with a real person - not a faceless organization, so add some "kick" to your emails.
You will have to test on whether or not HTML or text emails work the best for you, as some marketing tests show that both work better than the other. However the thing that you must be careful of when sending HTML emails is that it doesn't be perceived as spam to the email filters - and that your messages don't end up in the spam folder.
The best way to gain an open ear everytime from your subscribers is to be on top of the marketplace, and to know what the current needs and wants are. If every time you email them you have new and exciting things to share with them, they will want to wait for and open all of your future emails. And this technique also shows that you care about them. They may not know it immediately, but you see it in the number of subscribers that you retain each and every month.
To get more subscribers, there are 2 great ways to go about this. You can ask your current subscribers for referrals, or you can simply write articles about topics relating to your products and services.
With the referrals technique, you will want to inspire action, and the best way to do this is to offer an incentive for referring others to you. Think of a nice, low-cost gift that you can give to your subscribers for referring their friends to your website. You benefit from the new prospective customer, and they benefit from the great gift that you gave them.
With the articles technique, you can write 300-500 word articles on topics related to your products and submit them to the many article directories online. These directories are highly visited by the search engines, and your articles can be viewed by someone who searches on a keyword related to your article. Also, website owners may find your article useful, and decide to place your article on their website - resulting in more free traffic for you - which results in more opt-in subscribers.
Your articles can also be repurposed as the content of many of your emails. With an informative article, subscribers will find your tips helpful and will click through to your website - possibly resulting in more sales.
Another great idea for improving the revenue of your email list is to consider offering your subscribers coupons that they can use for purchases. This makes them feel special because you're offering them something that is not available to the general public, so they will be more inclined to redeem their coupon - especially if it's a great deal.
All of these techniques will prove to be helpful when emailing your list and trying to increase the number of subscribers that you have. Be sure to start using them today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
With an opt-in email list, you can improve your website conversion rates by following-up on some of the people who voluntary subscribed to your email newsletter. Your opt-in list will contain a list of prospects that are not ready to buy your products yet, but are maybe thinking about doing so in the future.
To keep them interested and to help them stay on your list, you can consider sending them updates on when new products arrive, tips on a particular subject, or other updates about seminars or special events that could be relevant to them. As the opt-in email list idea proves to be effective for you, you will want to find new ways to increase the number of subscribers that you have, and also how to improve the conversion rates of your list - which are the 2 things that this article will touch on.
The best thing about opt-in email marketing is that you stay in front of your prospect. By doing this, you can inform them of your products and get them to come back to your website - thereby increasing your sales - and also your traffic. The traffic aspect of this is important for possible joint venture opportunities in the future. Joint ventures can increase your sales for free, and sometimes add additional names to your customer list.
You should also make it a priority to minimize unsubscribes as much as possible. The best way to do this is to not mail so often, and when you do mail, be very informative and insert personality into your messages. Your subscribers want to deal with a real person - not a faceless organization, so add some "kick" to your emails.
You will have to test on whether or not HTML or text emails work the best for you, as some marketing tests show that both work better than the other. However the thing that you must be careful of when sending HTML emails is that it doesn't be perceived as spam to the email filters - and that your messages don't end up in the spam folder.
The best way to gain an open ear everytime from your subscribers is to be on top of the marketplace, and to know what the current needs and wants are. If every time you email them you have new and exciting things to share with them, they will want to wait for and open all of your future emails. And this technique also shows that you care about them. They may not know it immediately, but you see it in the number of subscribers that you retain each and every month.
To get more subscribers, there are 2 great ways to go about this. You can ask your current subscribers for referrals, or you can simply write articles about topics relating to your products and services.
With the referrals technique, you will want to inspire action, and the best way to do this is to offer an incentive for referring others to you. Think of a nice, low-cost gift that you can give to your subscribers for referring their friends to your website. You benefit from the new prospective customer, and they benefit from the great gift that you gave them.
With the articles technique, you can write 300-500 word articles on topics related to your products and submit them to the many article directories online. These directories are highly visited by the search engines, and your articles can be viewed by someone who searches on a keyword related to your article. Also, website owners may find your article useful, and decide to place your article on their website - resulting in more free traffic for you - which results in more opt-in subscribers.
Your articles can also be repurposed as the content of many of your emails. With an informative article, subscribers will find your tips helpful and will click through to your website - possibly resulting in more sales.
Another great idea for improving the revenue of your email list is to consider offering your subscribers coupons that they can use for purchases. This makes them feel special because you're offering them something that is not available to the general public, so they will be more inclined to redeem their coupon - especially if it's a great deal.
All of these techniques will prove to be helpful when emailing your list and trying to increase the number of subscribers that you have. Be sure to start using them today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com