4 Tips To Keep In Mind When Making Your Email Marketing Newsletter
- ARTICLES |
Having an email marketing newsletter can be great for increasing your sales profits. The relationship that you build over time with your prospects will go a long way when you introduce them to your higher price products and services.
Not only that, but having a large list of email newsletter subscribers increases traffic to your website which will help your Alexa rankings - and this could be pivotal for joint venture opportunities in the future. Email marketing is free, and is something that all online business owners should use to easily improve their sales.
With a newsletter, you can keep your subscribers informed and updated with tips relevant to them, or simply with topics related to your industry. While emailing your list, you can include offers for your products, and also offer deals and discounts that are not available to the public.
With a long term email newsletter, you can become the obvious expert in your next. Some of your subscribers are also members of forums online, and will occasionally mention your website in their conversations with others. Because, you will receive free word-of-mouth referral traffic, simply because of the outstanding content that you deliver in your newsletter.
If you're not sure how to make your email newsletter as effective as possible, or not sure of what kind of content to include, then you're in luck. Because this article will shed some light on these two topics, and will include other ideas on how to make your email campaigns as profitable as possible. Here the first great idea you should implement when starting your email marketing newsletter:
1) Make your email content relevant
You have to decide what is relevant to your subscribers. If you have a fishing website, then offer tips on fishing. If you have a home building website, then offer some tips on building a home. If you have a marketing website, then offer some tips on marketing.
You want to offer information that you are knowledgeable about, and that are related to your products and services. Your visitors are there to learn more about something, so give them what they're looking for. If you can successfully do that, you will win them over with your content and will succeed in selling your products.
2) Inspire them to open your emails with an interesting subject line
You could have the best information in the world in the content of your emails, but if nobody opens the email in first place, then what good is it? Even more important than the content itself is the subject line of your emails - because this is what your prospects see first.
Some prospects will open your emails anyway simply because they like you and know that you have good information to share - no matter what your subject line says. But to increase conversion rates from your other subscribers, you need a subject line that will inspire them to open your emails.
3) Don't email them everyday
One of the biggest mistakes you can make as an email marketer is the mistake of annoying your prospects. You never want to do this as since this is the fastest way to make people unsubscribe from your list.
Even though you might need money now, most of your prospects don't need their solution now, so you have to wait on them. Some prospects need a solution now, but the majority of them are looking for more information on the topic, and don't want to be bothered in regards to their everyday lives. A good number of days to wait to email your prospects is 3-7 days. I personally email my opt-in list every 30 days, but that's due to the nature of my business. You have to figure out the nature of your business and determine how many days is good to wait and email your prospects.
4) Always include a link back to your site
At the end of every email, you will want to include a link back to your site to your products or services. If you don't sell any products, then you can include a link back to your site that has Google Adsense on it along with any affiliate products. You want to give yourself every chance possible to make your list profitable, and these are just some great ways to do so.
Keep these 4 tips in mind when developing your email marketing newsletter, and increasing your websites sales and profits.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
Not only that, but having a large list of email newsletter subscribers increases traffic to your website which will help your Alexa rankings - and this could be pivotal for joint venture opportunities in the future. Email marketing is free, and is something that all online business owners should use to easily improve their sales.
With a newsletter, you can keep your subscribers informed and updated with tips relevant to them, or simply with topics related to your industry. While emailing your list, you can include offers for your products, and also offer deals and discounts that are not available to the public.
With a long term email newsletter, you can become the obvious expert in your next. Some of your subscribers are also members of forums online, and will occasionally mention your website in their conversations with others. Because, you will receive free word-of-mouth referral traffic, simply because of the outstanding content that you deliver in your newsletter.
If you're not sure how to make your email newsletter as effective as possible, or not sure of what kind of content to include, then you're in luck. Because this article will shed some light on these two topics, and will include other ideas on how to make your email campaigns as profitable as possible. Here the first great idea you should implement when starting your email marketing newsletter:
1) Make your email content relevant
You have to decide what is relevant to your subscribers. If you have a fishing website, then offer tips on fishing. If you have a home building website, then offer some tips on building a home. If you have a marketing website, then offer some tips on marketing.
You want to offer information that you are knowledgeable about, and that are related to your products and services. Your visitors are there to learn more about something, so give them what they're looking for. If you can successfully do that, you will win them over with your content and will succeed in selling your products.
2) Inspire them to open your emails with an interesting subject line
You could have the best information in the world in the content of your emails, but if nobody opens the email in first place, then what good is it? Even more important than the content itself is the subject line of your emails - because this is what your prospects see first.
Some prospects will open your emails anyway simply because they like you and know that you have good information to share - no matter what your subject line says. But to increase conversion rates from your other subscribers, you need a subject line that will inspire them to open your emails.
3) Don't email them everyday
One of the biggest mistakes you can make as an email marketer is the mistake of annoying your prospects. You never want to do this as since this is the fastest way to make people unsubscribe from your list.
Even though you might need money now, most of your prospects don't need their solution now, so you have to wait on them. Some prospects need a solution now, but the majority of them are looking for more information on the topic, and don't want to be bothered in regards to their everyday lives. A good number of days to wait to email your prospects is 3-7 days. I personally email my opt-in list every 30 days, but that's due to the nature of my business. You have to figure out the nature of your business and determine how many days is good to wait and email your prospects.
4) Always include a link back to your site
At the end of every email, you will want to include a link back to your site to your products or services. If you don't sell any products, then you can include a link back to your site that has Google Adsense on it along with any affiliate products. You want to give yourself every chance possible to make your list profitable, and these are just some great ways to do so.
Keep these 4 tips in mind when developing your email marketing newsletter, and increasing your websites sales and profits.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com