3 Marketing Tips For Getting Referrals From Your Customers
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Getting referrals from existing customers is important because it is a very effective way to gain new customers for free. And acquiring a new customer without advertising is a great way to boost your business in no time. So in this article, we're going to talk about 3 ways to generate referrals from your existing customers, so that you can increase your sales profits without spending anything.
Here's the first way to get referrals:
1) Make your current customers love you
The customers you generate referrals from are the customers that feel like they know you and like you. This is why you have to follow-up on your current customers and create a personality in your business. No one wants to do business with a face-less corporation, so find ways to make your customers like you so that they can do more business with you.
One of the best ways to make your customers like you is to help them have a great purchasing experience with you. You want your customers to the point where they know your name and are sending in voluntary testimonials about your business.
The happier you can make your customers, the more they'll refer you to others on their own. Offer discounts and free bonuses with purchases. This is a great way to make them feel enthused and excited about you. Here's another great way to get referrals:
2) WOW them with your service
On any transaction, you always want to over deliver. If your customers bought only one item from you, include an inexpensive free bonus along with the order to help them feel like they got more than what they paid for. This is how you WOW people with your customer service.
They look forward to purchasing from you again simply because of the free bonus that you gave them. You want to surprise them constantly with unexpected bonuses and free gifts so that they'll anticipate something great when they order from you again. Go beyond ordinary and what is expected, and you'll find yourself with customers who are mentioning your name to their friends and family.
Here's the last great way to get referrals:
3) Follow-up on your customers monthly
Did you know that 80% of your business sales will come from repeat sales from your existing customers? This is a true fact, which is why you should be focusing more of energies on your current customers than new ones.
Makes sense right?
When following-up on your customers, you can send them discounts and coupons that they can use for future purchases when they come into the store. Simply sending them something once a month is enough to inspire more repeat sales, and a relationship that is long-lasting. Soon, they'll come to expect your letters, and expect deals that they can redeem in your store.
They'll then tell everybody that they know about you once you're the topic of discussion, and they'll mention great things about you. Word of mouth marketing is powerful, and can make you a fortune if you do it right.
For ideas on what to send your customers every month, you can send them a free monthly newsletter with tips on topics related to your products. Or you can send out coupons that offers your customers a lunch date with you. Or you can spend out holiday greeting cards with special promotions specific to the holiday. And so much more.
All of these are great ways to get people talking about you and to win your customers over again and again. I suggest you start using them today to see an increase of new customers soon. Give it a try sometime. You might just find profits you didnt know existed in your business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
Here's the first way to get referrals:
1) Make your current customers love you
The customers you generate referrals from are the customers that feel like they know you and like you. This is why you have to follow-up on your current customers and create a personality in your business. No one wants to do business with a face-less corporation, so find ways to make your customers like you so that they can do more business with you.
One of the best ways to make your customers like you is to help them have a great purchasing experience with you. You want your customers to the point where they know your name and are sending in voluntary testimonials about your business.
The happier you can make your customers, the more they'll refer you to others on their own. Offer discounts and free bonuses with purchases. This is a great way to make them feel enthused and excited about you. Here's another great way to get referrals:
2) WOW them with your service
On any transaction, you always want to over deliver. If your customers bought only one item from you, include an inexpensive free bonus along with the order to help them feel like they got more than what they paid for. This is how you WOW people with your customer service.
They look forward to purchasing from you again simply because of the free bonus that you gave them. You want to surprise them constantly with unexpected bonuses and free gifts so that they'll anticipate something great when they order from you again. Go beyond ordinary and what is expected, and you'll find yourself with customers who are mentioning your name to their friends and family.
Here's the last great way to get referrals:
3) Follow-up on your customers monthly
Did you know that 80% of your business sales will come from repeat sales from your existing customers? This is a true fact, which is why you should be focusing more of energies on your current customers than new ones.
Makes sense right?
When following-up on your customers, you can send them discounts and coupons that they can use for future purchases when they come into the store. Simply sending them something once a month is enough to inspire more repeat sales, and a relationship that is long-lasting. Soon, they'll come to expect your letters, and expect deals that they can redeem in your store.
They'll then tell everybody that they know about you once you're the topic of discussion, and they'll mention great things about you. Word of mouth marketing is powerful, and can make you a fortune if you do it right.
For ideas on what to send your customers every month, you can send them a free monthly newsletter with tips on topics related to your products. Or you can send out coupons that offers your customers a lunch date with you. Or you can spend out holiday greeting cards with special promotions specific to the holiday. And so much more.
All of these are great ways to get people talking about you and to win your customers over again and again. I suggest you start using them today to see an increase of new customers soon. Give it a try sometime. You might just find profits you didnt know existed in your business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com