All of these tips are things that I have used myself to sell successfully on Ebay, and it has helped me to become an Ebay powerseller in only 3 months. Here's the first tip for selling your information products on Ebay.
1) Know your price point
If you're planning on selling alot of items on Ebay, then you need to have a good price point to price your items at. Most information products online sell for around $19.95 to $29, but when selling on Ebay, you will have to lower your costs dramatically. A good price point to sell your products at is $7-$10. This is assuming that you're selling ebooks and not a multi-dimensional product.
If you're selling a multi-dimensional product that would normally sell for $200 online, a good price to put this at on Ebay is around $50. Ebay is a place where buyers go to get things for cheap, so you can lay rest assured that this price range can work for you. Here's another tip.
2) Know your competition
The thing about selling information products on Ebay is that alot of people may be selling the same thing that you do. Even though this may be true, you still can have success with your information product. Their prices may be higher or lower than yours - but that doesn't matter. You can still benefit from seeing what your competition is doing to sell their items.
One thing that you can do is take a look at how they're listing their auction to see if that format is working for them or not. Some sellers will use a listing designer to help boost the appearance of their auction. If you see that a particular seller is selling alot of one item, try to emulate their success by copying what they're doing. This is a fast way to have success with your information product.
3) Follow up on your customers
To make money with your information products, you should know that it takes backend marketing to really make your efforts pop. 80% of all business profits will come from the backend, so the new customer that you acquired today only accounts for 20% of your profits. Think of the amount of profits that you could potentially make if you sold to this one customer over and over again. Your profits margin would be huge.
To follow up on your customers, you can use a simple email autoresponder service such as Aweber.com to follow up on your customers. Send out a default email every 30 days telling your customers to visit your Ebay store. They will visit you and you will earn money because of it.
Selling information products on Ebay doesn't have to be hard. It's similar to selling it via your website but you benefit more because Ebay is a place where people come to buy things. If you want to have success with your information product, then you will want to use the tips listed in this article.
Good luck selling information products on Ebay.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com