Ebook Marketing Tips - Writing a Plan For A Well-Oiled Ebook Marketing Machine

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What are the points to consider when writing a plan for eBook marketing? Identify your strengths and move ahead with them. If your book does not cover a few aspects that others do, focus on what it does cover. Possibly, your strength lies in the depth or creative insights that your book has brought up.

1. Packaging Your Product

Your book should attract the attention of possible readers. Among the many books that appear in the search engine listing, your book should stand out for the colour, graphics and feel. eBook marketing requires that your book look good since the first impression of the book determines whether the reader will choose to go through your book or not.

2. Pricing For Profits

What is the range of prices of other books in the same category as yours? What is the advantage of pricing your book at a lower rate? It is difficult to increase the price of the book without making additions to it. If you over-price the book, readers may not choose to purchase it. If you stay in the middle of the range, your book may not stand out as you intend.

3. Promotion Secrets

Define your strategy for promotion. Are you in a position to get your book reviewed by experts in the field? Advocacy is a strong promotion tool in eBook marketing. Invite opinion leaders on the net to go through your book and critique it. Do you want to send emails to a select audience without making your offer appear as spam? Can you advertise your book on related websites and provide a link to your ebook?

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