Ebook Marketing Tips - 3 Pitfalls That Can Lead You to Ebook Marketing Failure
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Ebook marketing involves clear know-how about your audience and its needs. You may have to carry out a survey to understand market needs and expectations. A market survey is a necessary step to analyse what the market says and what it really means. Often, customers are not very clear about what they are looking for and select products that satisfy more or less than their stated needs. Responses need to be analysed to identify the real need being communicated by the potential customer. It is possible that you have gone through other ebooks and identified lacunae that you choose to fill.
1. Not Knowing Your Market
If you have not carried out a survey before your eBook marketing strategy implementation, you are entering the market with a product for which you have not defined a market. Do not make the mistake of assuming that an intuitive understanding of the market will allow you to make a success of your project. Lacunae may exist but is there a customer need for your information?
2. Fighting On Price
If you decide to compete on the basis of pricing, you run the risk of being considered low on offering by a demanding audience. eBook marketing can include an introductory offer. this invites the audience to get a preview of the book and purchase it at a discounted rate.
3. Lack Of Awareness Of Your Competition
What is your competition offering in the market? Lack of awareness of what the competition is doing is a danger. You must know the innovations they are introducing; the involvement they are garnering from the audience comes in the way of objectively defining your course of action.
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1. Not Knowing Your Market
If you have not carried out a survey before your eBook marketing strategy implementation, you are entering the market with a product for which you have not defined a market. Do not make the mistake of assuming that an intuitive understanding of the market will allow you to make a success of your project. Lacunae may exist but is there a customer need for your information?
2. Fighting On Price
If you decide to compete on the basis of pricing, you run the risk of being considered low on offering by a demanding audience. eBook marketing can include an introductory offer. this invites the audience to get a preview of the book and purchase it at a discounted rate.
3. Lack Of Awareness Of Your Competition
What is your competition offering in the market? Lack of awareness of what the competition is doing is a danger. You must know the innovations they are introducing; the involvement they are garnering from the audience comes in the way of objectively defining your course of action.
Click Here to download your FREE report called "Instant Money Secrets: How You Can Make $500-$1,000 Per Day Online Using A Simple Secret 3-Step System!" Instant Money Secrets