In this article, we'll take a look at 6 basic questions that you sales letter should answer, and how to use your answers as the basis for writing a great sales letter.
Here's the first question that your sales letter should answer:
1) Who is your target market?
Writing your sales copy without your target market in mind is like shooting in the dark. If you don't understand the needs and wants of your market, how will you know what to write in order to effectively communicate with them on an emotional level? You have to know who your prospect is, what their problems are, and how you can help them to solve this problem - or achieve a particular goal. Here's another question your sales letter should answer:
2) What about "ME"?
This is what your prospect is mainly concerned about. You have to emphasize the benefits your prospects will receive and how it will help their lives. You must answer this question as it is the core basis of most purchases made online. So be sure to have a great answer for this question when creating your sales letter. Here's question #3:
3) When will it start working for me?
Do your product have an immediate effect for your prospects, or do they have to wait until they can start seeing results? This question can also be repurposed by asking "when will the offer expire?" If your offer expires by midnight tonight, then include it in your sales letter to inspire more immediate sales.
You have to remember that we live in an age of instant gratification - so prospects want things now faster than ever. So if your product can meet this criteria of working immediately to solve a problem, then you will want to include this into your sales letters so that you can inspire more sales now.
4) Where can I order your product?
Your prospects have never met you before in their life, so it's important that you make it very easy for them to order. When writing out where they can order your product, you will want to mention the location in various locations towards the end of your sales letter.
It doesn't matter if they can order online, by phone, or by mail - just be sure that you make it as descriptive as possible because prospects can get confused if you don't.
And when finally asking for the order, you can use trigger words such as "click here to order now, or "act now", or "buy now", or "ends soon", and etc. All of these will work to inspire the purchase and to increase your website conversion rate.
5) How can I order your product
You will want to include popular payment methods like Paypal or Google Checkout on your website, and tell them that they can order without exposing their credit card information. This makes customers feel safe and secure that they payment is being handled by a trusted source.
Also, mention how they can order in your P.S. and towards the end of your sales copy. Simply asking for the order has been know to increase conversion rates, so be sure to include this element too.
6) Why should I buy your product?
This question is a fundamental question that all great sales letters must answer efficiently, and it all goes back to the question of "what's in it for me?" Your sales copy has to communicate clearly how your product will enhance their life greatly. With this question answered completely, you have essentially removed all barriers and hurdles that were preventing the sale from occurred.
Make your offer hard to pass up and offer free bonuses. You never want to waste a visitors time with a poor offer as they will come to see you as someone who offers poor products. All of these are great reasons as to why someone should buy your product instead of somebody else's.
These 6 questions are simple but they form the backbone of all winning sales letters that have been proven to sell time and time again. If you want a sales letter that sells, then you should start answering and incorporating these questions into your sales copy today.
And if you can incorporate these questions into your sales letters, then you will be on your way to more sales and profits from all of the hard work that you put in. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com