Inside this article, you will learn the 3 things that all winning classified ads have in common and how you can emulate these ads and start incorporating them into your ads today. Here’s attribute number one:
1) Winning classified ads don’t sell products
Never try to sell a product within the small space of a classified ad. You can’t tell your prospect enough information for them to make a buying decision, so just give them a free offer of some sort so that you can get their name and address and follow-up on them continuously.
If you’re currently selling your product with a price tag through your classified ad then I suggest that you stop. You’re hindering your results and this is a very ineffective way of marketing your products and services. Here’s another attribute that winning classified ads have:
2) Winning ads have a strong headline
Your headline is the most important part of your classified ad. It’s the first thing that they see when reading your ad and it lets them know whether or not they should continue reading. When creating your headline, lead with your strongest benefit. You want the biggest benefit that your reader will receive incorporated into your ad so that it can entice them into reading more.
Your headline should give them a very compelling reason to read your ad, and the more logical the reason - the better.
A headline such as, “How To Build A Birdhouse That Attracts The Birds You Want” will immediately attract the attention of bird lovers who are looking to build a birdhouse. It offers the solution to their biggest problem - how to design and build a birdhouse that actually attracts birds to it.
3) Winning ads have good body copy
The body copy of your classified ad should do the job making them want to learn more. This is the linkage between your headline and your call to action, so this part is pivotal. You want to keep your body copy brief. Include power words such as “easy”, “quick”, “simple”, or “free” to get your reader excited about your offer.
You can end your body copy by telling your reader how to reply to your classified. You can say something like, “Call 1-800-111-1111 for your FREE report TODAY!”
All 3 of these of these ingredients of a winning ad for crucial parts in your ad succeeding. When designing your classified ad, you want to make sure that it follows all of these essential points so that it can have the most success as possible. When writing your ad, keep your prospect in mind. Always think about how they would think when reading your ad. If you can do this, then the chances of your ad succeeding will increase big time.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com