3 Classified Advertising Mistakes Beginners Make All The Time
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If you’ve ever ran a classified ad only not to have it perform the way that you want it to, then more than likely it failed because of one of the reasons listed in this article. All classified ads have a chance to succeed, including yours if you know what you doing and if you follow the advice in this article.
So in this article, we will take a look at the common reasons most classified ads fail, and how you can avoid these mistakes when making your ads.
Here’s mistake number 1:
1) Using business jargon
Your prospect doesn’t understand business jargon. The only people who understands business jargon are your competitors, and you’re not creating ads for them. You should be creating ads for your prospects in a way that they understand and that will get them motivated and excited to respond to your offer.
Never use the same language that only your competitors understand. You will only confuse prospects if you do and your ads will suffer because of it. Here’s another mistake that you want to avoid:
2) Running only one classified ad
If you’re running only 1 classified ad and are expecting to make thousands from it, then I suggest that you start running more. Classifieds work, but the thing about classifieds is that you have to run alot of them for it to be effective for you. I used to make this mistake before and I know better know to think that it will work now.
If you’re convinced that classified ads don’t work because you placed them in a newspaper or magazine and are only getting a few results, then you should know that your ad is working - you’re just not running enough of them to produce the big effect that you’re looking for.
Never duped by claims that you can make alot of money running 1 classified ad. It just won’t happen.
3) Trying to sell a product in your ad
Trying to sell your product via your classified ad is called a “one-step” ad. It’s called one-step because there’s only 1 step to get the product: order. Instead, you want to use “two-step” ads where you generate a lead and follow-up on this lead with more information.
If you’re convinced that you should try to sell your product via your ad just because of something called “repetition”, then you should re-think your marketing strategy. You should be focusing on a direct response from your ad, not exposure. When it comes to classifieds, you don’t have much space to sell your product, so don’t try to sell them via your ad.
Even if a magazine rep tells you that you will have to run your ad 7-12 times before it gets any noticeable results, don’t follow their advice. You will only be stuck with a large advertising bill that your small classified ad can’t cover.
Use these tips to get the most from your classified ad. They will prove to come in handy when crafting your ad and running it for results. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
So in this article, we will take a look at the common reasons most classified ads fail, and how you can avoid these mistakes when making your ads.
Here’s mistake number 1:
1) Using business jargon
Your prospect doesn’t understand business jargon. The only people who understands business jargon are your competitors, and you’re not creating ads for them. You should be creating ads for your prospects in a way that they understand and that will get them motivated and excited to respond to your offer.
Never use the same language that only your competitors understand. You will only confuse prospects if you do and your ads will suffer because of it. Here’s another mistake that you want to avoid:
2) Running only one classified ad
If you’re running only 1 classified ad and are expecting to make thousands from it, then I suggest that you start running more. Classifieds work, but the thing about classifieds is that you have to run alot of them for it to be effective for you. I used to make this mistake before and I know better know to think that it will work now.
If you’re convinced that classified ads don’t work because you placed them in a newspaper or magazine and are only getting a few results, then you should know that your ad is working - you’re just not running enough of them to produce the big effect that you’re looking for.
Never duped by claims that you can make alot of money running 1 classified ad. It just won’t happen.
3) Trying to sell a product in your ad
Trying to sell your product via your classified ad is called a “one-step” ad. It’s called one-step because there’s only 1 step to get the product: order. Instead, you want to use “two-step” ads where you generate a lead and follow-up on this lead with more information.
If you’re convinced that you should try to sell your product via your ad just because of something called “repetition”, then you should re-think your marketing strategy. You should be focusing on a direct response from your ad, not exposure. When it comes to classifieds, you don’t have much space to sell your product, so don’t try to sell them via your ad.
Even if a magazine rep tells you that you will have to run your ad 7-12 times before it gets any noticeable results, don’t follow their advice. You will only be stuck with a large advertising bill that your small classified ad can’t cover.
Use these tips to get the most from your classified ad. They will prove to come in handy when crafting your ad and running it for results. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com