Writing Email Subject Lines That Work To Improve Open Rates
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If no one opens up your email, then all of your efforts for creating your email has gone to waste. The first thing that you should know is that your email subject line should do the job of enticing your visitors to click through on your email. 25%-30% of the people that are on your list won’t even receive your email due to bad email address and unconfirmed prospects.
So with this working against you, it’s safe to say that you need to do everything in your power to make sure that the 70% of the people left are opening your emails.
If you want people to click on your emails, then keep them short but brief. You want to give them enough information to make a decision as to whether or not to receive your email. You have to envision your prospect with a ton of emails in their inbox sorting through the clutter and looking for the relevant mail. Your email has to come across as a relevant piece if you really want to get the most from your subject lines.
Writing good email subject lines is a form of copywriting that is essential to your success. Because a number of recipients don’t even receive your email even before you send it out, it’s pivotal that the emails that you do send out make it to your intended recipients. And once they receive it, your email subject line has to do the job of getting them to click through so that they can read what it is that you’re telling them.
The best way to do this is with “trigger words” that incite your prospect into action. These trigger words or phrases job is to get them hooked on your message and to make sure that it’s in the back of their mind when reading your email. Some effective trigger words and phrases are: “secrets”, “how to”, “free”, why”, and even “tips”. You can even put a twist to your email subject line by asking your reader a question. This will get their curiosity going and will make them wonder about what’s in the content of your emails.
When writing the subject line of your email, you will want to put it through the “so what” test. After writing out your subject line, ask yourself “so what?” If your subject line can pass this test, then you know you have a winner on your hands. The so what test helps to give a logical reason as to why they should open up your email. If you can give your reader a logical reason as to why they should open your email, then you’re in good standing.
Use these tips to write an effective email subject line that will get your readers to open up your emails.
Good luck writing email subject lines that gets your readers to take action now.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
So with this working against you, it’s safe to say that you need to do everything in your power to make sure that the 70% of the people left are opening your emails.
If you want people to click on your emails, then keep them short but brief. You want to give them enough information to make a decision as to whether or not to receive your email. You have to envision your prospect with a ton of emails in their inbox sorting through the clutter and looking for the relevant mail. Your email has to come across as a relevant piece if you really want to get the most from your subject lines.
Writing good email subject lines is a form of copywriting that is essential to your success. Because a number of recipients don’t even receive your email even before you send it out, it’s pivotal that the emails that you do send out make it to your intended recipients. And once they receive it, your email subject line has to do the job of getting them to click through so that they can read what it is that you’re telling them.
The best way to do this is with “trigger words” that incite your prospect into action. These trigger words or phrases job is to get them hooked on your message and to make sure that it’s in the back of their mind when reading your email. Some effective trigger words and phrases are: “secrets”, “how to”, “free”, why”, and even “tips”. You can even put a twist to your email subject line by asking your reader a question. This will get their curiosity going and will make them wonder about what’s in the content of your emails.
When writing the subject line of your email, you will want to put it through the “so what” test. After writing out your subject line, ask yourself “so what?” If your subject line can pass this test, then you know you have a winner on your hands. The so what test helps to give a logical reason as to why they should open up your email. If you can give your reader a logical reason as to why they should open your email, then you’re in good standing.
Use these tips to write an effective email subject line that will get your readers to open up your emails.
Good luck writing email subject lines that gets your readers to take action now.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com