Internet Marketing - Lead Generation And Creating Content

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To make money online, you have to understand the basics. Sure the “tools” in the game changes, but the core basics of what you need to do to make money will remain the same now - and far into the deep future. Never be deceived by so-called gurus who will tell you anything just to get into your wallet or pocket book.

You have to work hard if you want to have a successful business, and that’s just the truth. Now if you have a huge advertising budget, and you want to test things out to see what works and what doesn’t, then fine. Just understand that after all of that testing, you still have a business to run.

Because anybody can get a sale. 1 sale doesn’t make a business. A real business (whether offline or online) consists of backend income, continuity income, and a seminar-income based business. And in some occasions… coaching and consulting. Don’t get wrapped up in the idea that you’re going to make tons of money just off of advertising without doing these other elements also. Your days will be numbered.

I want to share with you some tips and online marketing techniques that you can use to keep your business competitive, and that will bring new traffic and sales to your business right away. These tips are easy to implement and understand, so you should look forward towards making them work in your business. Here’s the first technique:

1) Generate leads

When you generate leads online, you’re implementing a form of marketing online called “direct response marketing”. Direct response marketing is the process of generating some sort of response from every marketing piece or ad that you run. This isn’t like brand advertising where you just put up an image of something and then expect people to buy it in droves just because they saw it on TV. No, you will go broke this way.

Instead, generate leads. When you generate leads, you give yourself the opportunity to follow up on your prospects and eventually get a certain percentage of them to convert into buyers. This is a great strategy that is being used by beginners, experts, pros, and “gurus” alike. Here’s another tip to implement in your business:

2) Make more content

Content is king online. The more content you can put out on the internet for your niche, the better. You have to look at it as if they were “money pages”. The more of these money pages you get out on the internet, the more likely someone is to get their hands on your content, and take an action with it.

You can easily create content yourself. You don’t have to hire a freelance writer to write articles for you. Save your money and dedicate 15 minutes out of your day to write an article. Start with 1 article a day, and then once you get comfortable with 1 article per day, scale it up to 2 articles per day. You can’t go wrong with creating more and more new content. So keep this in mind.

These 2 tips for making more sales and remaining competitive in your niche is something that is very important if you want to stay in business, and profit immensely. Be sure to implement them today.

Good luck with marketing your products and services today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
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