3 Mistakes Rookies Make When Running Classified Ads
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Classified advertising is just another great way to expose your marketing message to the world. If you’re not into classified advertising, then maybe you should consider using it today to further plaster your message all across the land.
When most people do classified advertising, they make alot of mistakes that really hinder their efforts. If this describes you, then you will want to stay away from these mistakes so that you can have the classified advertising success that you desire. Here’s one of the mistakes that people make when it comes to classified advertising.
1) Using industry jargon
No one understands industry jargon expect you and your competitors - and you shouldn’t be creating ads for them. The ads that you create should use simple language and should be tailored to one person, and one person only. Never try to use industry jargon and speak in a broad and general sense via your ad. This is the fastest way to get ignored because you’re not targeting one person in your ad.
Instead, keep your message focused to one person. This is all you need to do to have success. Here’s the next mistake that alot of people make.
2) Running only 1 ad
To make classified ads work, you have to run alot of them. If this is sounds nonsensical to you, then you should know that it’s the truth. The bottom line is that if you want to have success with classified advertising, then you will have to run alot of ads. Eventually it will come to a point where you’re either spending $3,000 a month to run tiny classified ads or $3,000 a month to run a full page ad.
You will have to make the decision as to which one is the best option for you, so keep this in mind. Here’s another mistake beginners make.
3) Selling products via the ad
Never try to sell a product in the small space of a classified ad. Ads like these are called “one-step” ads, and it should only be reserved for full page ads. But when running ads, you will want to stay away from doing so. There is simply not enough space in the tiny room of a classified ad to sell your product, so don’t try to do so.
All of these mistakes are things that beginners make when trying to have classified advertising success.
Be sure to keep these tips in mind so that you don’t make them in the future.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
When most people do classified advertising, they make alot of mistakes that really hinder their efforts. If this describes you, then you will want to stay away from these mistakes so that you can have the classified advertising success that you desire. Here’s one of the mistakes that people make when it comes to classified advertising.
1) Using industry jargon
No one understands industry jargon expect you and your competitors - and you shouldn’t be creating ads for them. The ads that you create should use simple language and should be tailored to one person, and one person only. Never try to use industry jargon and speak in a broad and general sense via your ad. This is the fastest way to get ignored because you’re not targeting one person in your ad.
Instead, keep your message focused to one person. This is all you need to do to have success. Here’s the next mistake that alot of people make.
2) Running only 1 ad
To make classified ads work, you have to run alot of them. If this is sounds nonsensical to you, then you should know that it’s the truth. The bottom line is that if you want to have success with classified advertising, then you will have to run alot of ads. Eventually it will come to a point where you’re either spending $3,000 a month to run tiny classified ads or $3,000 a month to run a full page ad.
You will have to make the decision as to which one is the best option for you, so keep this in mind. Here’s another mistake beginners make.
3) Selling products via the ad
Never try to sell a product in the small space of a classified ad. Ads like these are called “one-step” ads, and it should only be reserved for full page ads. But when running ads, you will want to stay away from doing so. There is simply not enough space in the tiny room of a classified ad to sell your product, so don’t try to do so.
All of these mistakes are things that beginners make when trying to have classified advertising success.
Be sure to keep these tips in mind so that you don’t make them in the future.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com