Good envelope design is a factor that determines whether or not your intended prospect will open it or not. And in this article, we will take a look at some tips for having a design that will give you the greatest chances of success.
Let’s take at the first tip for direct mail envelope design if you want to maximize your chances of success.
1) Teaser copy
Teaser copy is an effective way to get your prospects attention and to entice them to open up your letter. Teaser copy raises curiosity and gets them to wonder what’s on the inside of your envelope. The purpose of all teaser copy should be to get your recipient to open up your letter. So when creating the copy on the outer envelope, make sure it’s purpose is to get them to open and learn more. Your teaser copy should serve no other purpose.
2) Treat your teaser copy as an important part of your direct mail success
You shouldn’t spend alot of time writing teaser copy but you should spend enough to make it as effective as possible. Opened letters mean higher conversion rates, so if your teaser copy can get someone to open and read more, then you know that it has done its job. This is the importance of spending more time on the teaser copy.
3) Use blank envelopes
Sending an envelope with just your return address and the prospect’s address is a great way to get your letter opened. Envelopes such as these suggest that an important message is inside and that it is something personal. You will also have the greatest chance of success of getting it delivered also as the mailman won’t look at it as if it is bulk mail.
To make this technique even more effective, you will want to put a live stamp on the envelope also. This will further the personalization factor and suggests that an important message is inside.
To really make this technique work for you, write out your return address and the prospect’s address in blue ink. Blue ink will virtually ensure that your envelope will get opened and makes it look like the letter is from someone that they know.
If you don’t have blue ink, typing out your return address and the prospect’s address will work too. The message will still look personal as it’s just a plain envelope, and you will still have the greatest chances of success when it comes to opening your letter.
4) Put “first class” on your envelope
Including the words “first class” stamped on your envelope can increase your response. This form of teaser copy makes it look as if your message is important and it gets the attention of a busy prospect. Because of this importance, your letter will be opened immediately and your prospect will read what you have to say.
All 4 of these tips will allow you to have the greatest chance of success with your direct mail campaign. Be sure to start using them today to start seeing good results with your direct mail campaign.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com