The best part about having your own ezine is that it is totally automated. This is something that is unheard of in the offline world, and you can set the intervals for how long you want to wait until you email someone again.
When you start your own ezine, you establish yourself as an expert in your niche. As an expert, you open yourself up to potential lucrative opportunities with other publishers who may find your information helpful. All you need to start your own ezine is some great content and an autoresponder - something that you can get by simply going to Aweber.com.
With your own ezine, you diminish all of the physical aspects that you would normally use to publish your own newsletter. There’s no paper to print out, you don’t have to run down to the post office, and everything can totally automated. This helps for going “green” also - so it’s good for the environment.
Aside from these reasons, there are other reasons why publishing your own newsletter can increase your sales and profits. With a large subscriber base, you can offer advertising to website owners who want to advertise in your newsletter. Or you can simply offer your own products or affiliate products to earn money that way. All kinds of opportunities are there for you once you publish your own ezine.
Publishing your own ezine is one of the best things that you can ever do for yourself because of the power that it can give you. One of the best reasons to have an ezine is that it is totally low cost. Most autoresponders range from $19-$29 a month for use, and you can easily recoup that investment from one sale of a product.
All of these reasons make starting your own ezine a wise thing to do. With your own ezine, you have a voice, and it’s a voice that can influence many if you provide quality content.
With that being said, ezines does have it challenges. One of them is the issue of content, and how to create loads of content that you can use on a daily basis. Trying to develop alot of content is a hard thing to do - especially if you’re not use to doing so. You may want to consider hiring out your content development tasks to someone else.
One of the best ways to do this is to find a freelance writer. You can go to sites such as elance.com or rentacoder.com to find freelance writers who can create content for you. When you do this, you open yourself up to work on other areas of your business, but it your money that’s being invested - not your time - so be sure to keep that in mind.
All in all, publishing your own ezine is still a wise thing to do. Sales will definitely increase and you will quickly because a credible expert in your niche. Good luck with your ezine publishing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com