How To Write A Sales Letter That Wins Every Time
- ARTICLES |
To write a sales letter that sells, you will have to do a wide variety of things to make it effective. In this article, I will attempt to show you how to write a sales letter that wins time and time again for you and that gets you the sales figures that you need to have success. Here’s the first tip for writing a winning letter.
1) Craft a good headline
Your headline is important. Without a strong headline, you’re dead in the water. A strong headline will make up about 80% of the success of your sales letter and it makes sense once you think about it. Your prospects are busy, they have a life of their own to live, and they don’t have alot of time to waste when going about their day to day business. So it’s important that your headline stops them in their tracks and gets them to read the rest of your letter.
Your headline should have “stop ability”. This means that your headline is so riveting that it causes your prospect to suspend critical thinking for a moment and focus in on what you’re trying to tell them. This is the first aspect of a good sales letter, here’s the next.
2) Strong bullet points
Your bullet points are like mini headlines. If your prospect read nothing except your bullet points, they should be able to fully understand what it is that they will be receiving when they purchase your product. Bullet points are important because they tell the reader what your product or service is all about. You can’t have a good letter without alot of bullet points.
It will be in your best interest to have a ton of bullet points listed. The more mini headlines you have the better. Alot of bullet points makes the reader think that they are getting alot of value from your product. Here’s the last element that your sales letter should have.
3) A strong close
You have to close out strong in your sales letter. Make sure that you end your letter on a high note. Have strong call to actions and re-emphasize everything that your prospect will receive in your PS. Having a strong close is important, so be sure not to skimp over it.
If you want to have success with your letter, follow the tips in this article.
Good luck with having mega success with your sales letter.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
1) Craft a good headline
Your headline is important. Without a strong headline, you’re dead in the water. A strong headline will make up about 80% of the success of your sales letter and it makes sense once you think about it. Your prospects are busy, they have a life of their own to live, and they don’t have alot of time to waste when going about their day to day business. So it’s important that your headline stops them in their tracks and gets them to read the rest of your letter.
Your headline should have “stop ability”. This means that your headline is so riveting that it causes your prospect to suspend critical thinking for a moment and focus in on what you’re trying to tell them. This is the first aspect of a good sales letter, here’s the next.
2) Strong bullet points
Your bullet points are like mini headlines. If your prospect read nothing except your bullet points, they should be able to fully understand what it is that they will be receiving when they purchase your product. Bullet points are important because they tell the reader what your product or service is all about. You can’t have a good letter without alot of bullet points.
It will be in your best interest to have a ton of bullet points listed. The more mini headlines you have the better. Alot of bullet points makes the reader think that they are getting alot of value from your product. Here’s the last element that your sales letter should have.
3) A strong close
You have to close out strong in your sales letter. Make sure that you end your letter on a high note. Have strong call to actions and re-emphasize everything that your prospect will receive in your PS. Having a strong close is important, so be sure not to skimp over it.
If you want to have success with your letter, follow the tips in this article.
Good luck with having mega success with your sales letter.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com