3 Ways To Convert Prospects Into Customers
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When it comes to converting prospects into customers, you have 3 choices:
1) Lead them to a squeeze page
2) Lead them to a pre-sell page
3) Lead them directly to a sales letter page
I have tried all 3, and in my line of work, option number 3 works best for me. But who knows… for your business and your niche, one of the other two options may work best for you. You just have to test and see for yourself, and then roll with the model far into the future. Don’t ever give up on your dreams.
Now for some people online, leading people directly to a sales letter page is the number 1 way to go… even if they’re selling a product for $100 or more. I see people selling $500 products online with just a simple sales letter page. In fact, I know a guy who sells $2,000 products online with just a simple sales letter page.
So does it work? It does, but for alot of other people online, leading people to a squeeze page and collecting the lead is what works best for them. Personally I feel that when I market to my backend customers, I get a higher response rate from them than when I just collect a regular free lead.
Now this is common, but this is part of the reason why I choose to skip the squeeze page process, and just go straight to the sales letter page. You will hear people say that one method works 400% better than another, but I disagree. You have to do the math in your business to figure out which approach works best for you.
If you sell a high priced product that converts well, you can do alot with this. But if you’re selling a low priced item… leading people to your sales letter page is probably the best way to go. Many newbies online get frustrated by the fact that they would get thousands of hits to their website everyday, but still fail to make any money in their business.
There are all kinds of reasons why this may happen. Perhaps they focus too much on social media marketing. Perhaps their website is unorganized. Perhaps they confuse prospects when people arrive at their page. Or perhaps their traffic is just not targeted. You have to make sure you get targeted traffic that will convert, and convert very well for you.
The bottom line is that you will want to test in your business. There’s nothing wrong with testing and tracking, so be sure to get to it today. If you’re going to go down the lead generation route, make sure you track your conversion rate. Make sure you aren’t losing money generating leads, and that they are buying.
Like I said you have 3 options at your disposal, so I would try all 3 out and see which one works best for you. Because I assure you… 1 method doesn’t work for ALL businesses online. So keep that in mind.
Good luck with marketing your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
1) Lead them to a squeeze page
2) Lead them to a pre-sell page
3) Lead them directly to a sales letter page
I have tried all 3, and in my line of work, option number 3 works best for me. But who knows… for your business and your niche, one of the other two options may work best for you. You just have to test and see for yourself, and then roll with the model far into the future. Don’t ever give up on your dreams.
Now for some people online, leading people directly to a sales letter page is the number 1 way to go… even if they’re selling a product for $100 or more. I see people selling $500 products online with just a simple sales letter page. In fact, I know a guy who sells $2,000 products online with just a simple sales letter page.
So does it work? It does, but for alot of other people online, leading people to a squeeze page and collecting the lead is what works best for them. Personally I feel that when I market to my backend customers, I get a higher response rate from them than when I just collect a regular free lead.
Now this is common, but this is part of the reason why I choose to skip the squeeze page process, and just go straight to the sales letter page. You will hear people say that one method works 400% better than another, but I disagree. You have to do the math in your business to figure out which approach works best for you.
If you sell a high priced product that converts well, you can do alot with this. But if you’re selling a low priced item… leading people to your sales letter page is probably the best way to go. Many newbies online get frustrated by the fact that they would get thousands of hits to their website everyday, but still fail to make any money in their business.
There are all kinds of reasons why this may happen. Perhaps they focus too much on social media marketing. Perhaps their website is unorganized. Perhaps they confuse prospects when people arrive at their page. Or perhaps their traffic is just not targeted. You have to make sure you get targeted traffic that will convert, and convert very well for you.
The bottom line is that you will want to test in your business. There’s nothing wrong with testing and tracking, so be sure to get to it today. If you’re going to go down the lead generation route, make sure you track your conversion rate. Make sure you aren’t losing money generating leads, and that they are buying.
Like I said you have 3 options at your disposal, so I would try all 3 out and see which one works best for you. Because I assure you… 1 method doesn’t work for ALL businesses online. So keep that in mind.
Good luck with marketing your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com