Lead Generation And Backend Marketing Principles
- ARTICLES |
What’s your marketing plan for getting more people to buy from you? Do you even have one? Most people don’t – so if you don’t have one, I’m not surprised. Alot of people think that online marketing is easy and fun, but when the cold reality hits that if the money isn’t coming in on a regular basis… you’re going to be out of business real soon. So it’s best to have a plan.
In today’s lesson, I want to share with you some fundamental techniques that you should be using to get more sales for your online business. You may have heard of these techniques before, but are you using them to their utmost ability? The bottom line is that if you want to get sales, you have to follow a step-by-step process for making your business work, and that’s what I’m here to show you how to do.
Here’s the first step for having online business success:
1) Generate leads
Generating leads is the backbone of your internet business. I once heard a famous marketer say, “If you don’t have an email list, you don’t have an internet business.” I tend to agree with this notion. People who sign up to your email newsletter may not be ready to buy from you right now, but sometime far into the future, they may be willing to buy from you then – so don’t give up on them.
The longer you follow up on people who don’t buy right away, the more your conversion rates will go up. It doesn’t matter if you’ve been emailing a prospect for over 10 months. When they buy, it will account for the conversion rate of your email newsletter – so you’ll get your money back.
Right now I’m using list building with good effectiveness in my business, and I think that you can do the same also. The bottom line is that with a list, you can make alot of money. And the more you grow that list, the more money you will make in the long run. Be sure to consider doing this technique. Here’s another technique that you should be doing:
2) Selling to existing customers
This is where the money is at in your business. Selling to existing customers or “backend marketing” is where 80% of your online sales will come from. That’s a huge number! You should be using this technique right away so that you can start earning some additional sales from the people who already know you.
Now answer this question: Who do you think is more likely to buy from you? Someone who just visits your website and then leaves, or someone who’s already bought from you, and enjoyed the product that you just sold to them? The answer should be very clear. Obviously the person who bought from you will buy from you again… quickly too.
These 2 techniques of internet marketing are what you need to be doing online to make money. This is something that isn’t hard to do… just put your mind to it, and start earning the sales and income that you’re looking for in your business.
Good luck with selling and promoting your products online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
In today’s lesson, I want to share with you some fundamental techniques that you should be using to get more sales for your online business. You may have heard of these techniques before, but are you using them to their utmost ability? The bottom line is that if you want to get sales, you have to follow a step-by-step process for making your business work, and that’s what I’m here to show you how to do.
Here’s the first step for having online business success:
1) Generate leads
Generating leads is the backbone of your internet business. I once heard a famous marketer say, “If you don’t have an email list, you don’t have an internet business.” I tend to agree with this notion. People who sign up to your email newsletter may not be ready to buy from you right now, but sometime far into the future, they may be willing to buy from you then – so don’t give up on them.
The longer you follow up on people who don’t buy right away, the more your conversion rates will go up. It doesn’t matter if you’ve been emailing a prospect for over 10 months. When they buy, it will account for the conversion rate of your email newsletter – so you’ll get your money back.
Right now I’m using list building with good effectiveness in my business, and I think that you can do the same also. The bottom line is that with a list, you can make alot of money. And the more you grow that list, the more money you will make in the long run. Be sure to consider doing this technique. Here’s another technique that you should be doing:
2) Selling to existing customers
This is where the money is at in your business. Selling to existing customers or “backend marketing” is where 80% of your online sales will come from. That’s a huge number! You should be using this technique right away so that you can start earning some additional sales from the people who already know you.
Now answer this question: Who do you think is more likely to buy from you? Someone who just visits your website and then leaves, or someone who’s already bought from you, and enjoyed the product that you just sold to them? The answer should be very clear. Obviously the person who bought from you will buy from you again… quickly too.
These 2 techniques of internet marketing are what you need to be doing online to make money. This is something that isn’t hard to do… just put your mind to it, and start earning the sales and income that you’re looking for in your business.
Good luck with selling and promoting your products online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com