SEO And Copywriting Tactics For Your Ebook
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Would you like to learn some great tips for marketing and promoting your ebook online? If so, then today’s lesson will be of some benefit for you. If you’ve ever tried selling ebooks online but have never gotten the chance to get any sales, you shouldn’t give up. All you’ve done is discovered a few new ways of what NOT to do when marketing your ebook.
And this can be a good thing. You could take what you’ve learned when promoting your current product, and put it into use when it comes to promoting another product in a different niche. I would say that the toughest thing to do when it comes to earning money and getting traffic to your site is by using “search engine optimization” (SEO).
SEO is something that constantly changes, and it’s tough to stay on top of these changes while trying to balance out all the rest of your marketing strategies. But you don’t have to bet the farm on search engine marketing… all you really need to do is to implement the basics, and wait for visitors to come to your website.
Another thing that you will need to do if you want to make your ebook a success is to have a strong sales page. It’s tough to get alot of sales with limited sales copy. If you don’t have the money to hire out a copywriter, I think you should find yourself a “swipe file”, and use it to guide you when creating your sales letter.
The most important thing that you will want to focus on in your sales letter is the headline. Without a strong and compelling headline, most people won’t want to read the rest of your sales letter. You have to lead with your biggest benefit first, and stress the result that they will achieve after taking action and buying your ebook.
If you need help with this, then there’s a simple copywriting strategy that will help you out. All you want to do is to get out a sheet of paper, and make a “T-chart” about your ebook. On the left side of the chart, write the word “Features”. On the right of the chart, write the word “Benefits”. Then, for each feature that you create, come up with an equal and opposite benefit.
This procedure will come in hand when it comes to creating the bullet points of your sales letter. Your bullet points are simply the area of your sales letter where you tell your reader what they will learn inside of your ebook. Truthfully, your bullet points should be like “mini-headlines”. They all should be intended to revealing some new technique that they have never heard of before.
You will also want to focus on the closing part of your sales letter. Make sure you have a good “PS” at the end that reiterates what your sales letter was all about. Mention what they will receive and mention the money back guarantee that you’re offering them. Creating the sales page for your ebook isn’t hard, you just have to have the right tools to do so.
Good luck with using these techniques to make more money with your ebook today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
And this can be a good thing. You could take what you’ve learned when promoting your current product, and put it into use when it comes to promoting another product in a different niche. I would say that the toughest thing to do when it comes to earning money and getting traffic to your site is by using “search engine optimization” (SEO).
SEO is something that constantly changes, and it’s tough to stay on top of these changes while trying to balance out all the rest of your marketing strategies. But you don’t have to bet the farm on search engine marketing… all you really need to do is to implement the basics, and wait for visitors to come to your website.
Another thing that you will need to do if you want to make your ebook a success is to have a strong sales page. It’s tough to get alot of sales with limited sales copy. If you don’t have the money to hire out a copywriter, I think you should find yourself a “swipe file”, and use it to guide you when creating your sales letter.
The most important thing that you will want to focus on in your sales letter is the headline. Without a strong and compelling headline, most people won’t want to read the rest of your sales letter. You have to lead with your biggest benefit first, and stress the result that they will achieve after taking action and buying your ebook.
If you need help with this, then there’s a simple copywriting strategy that will help you out. All you want to do is to get out a sheet of paper, and make a “T-chart” about your ebook. On the left side of the chart, write the word “Features”. On the right of the chart, write the word “Benefits”. Then, for each feature that you create, come up with an equal and opposite benefit.
This procedure will come in hand when it comes to creating the bullet points of your sales letter. Your bullet points are simply the area of your sales letter where you tell your reader what they will learn inside of your ebook. Truthfully, your bullet points should be like “mini-headlines”. They all should be intended to revealing some new technique that they have never heard of before.
You will also want to focus on the closing part of your sales letter. Make sure you have a good “PS” at the end that reiterates what your sales letter was all about. Mention what they will receive and mention the money back guarantee that you’re offering them. Creating the sales page for your ebook isn’t hard, you just have to have the right tools to do so.
Good luck with using these techniques to make more money with your ebook today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com