Value Selling Online - What It's All About
- ARTICLES |
Creating value is a powerful marketing strategy that you need to learn how to do. This is especially true when it comes to copywriting. With copywriting, it’s important that you build value in the perception of people’s minds; then drop the cost of product in relation to the value so that the chasm between the two is irresistible. This is what true selling is all about.
You can do the same thing in your online business also. If you’re not good at copywriting, it’s ok. There are still other ways to build value outside of copywriting, and that’s something that I would like to share with you today. You may not have thought of these ideas before, but once you hear them, you will see that boosting your sales easily is no problem.
Let’s take a look at the first way that you can create value online when selling your products:
1) Offer bonuses
Everybody loves free gifts - especially when the gifts are meaningful. This is exactly what bonuses do also. The more bonuses you can add to your offer, and the more valuable you make them sound… some people will buy your product just based off the bonuses alone.
When offering bonuses, make sure that they are related to the core product that you are selling. You don’t want to sell a product about how to golf, and then your bonuses are centered around self-improvement or staying physically fit. They just don’t match. So don’t do it in your marketing. Here’s another way you can crate value online:
2) Offer deluxe package
Here’s what this is in a nutshell: If you’re selling a product for $29, but you offer a special and deeply sought after DVD as a part of your “deluxe” package, you can make extra money without lifting a finger. Deluxe packages are similar to bonuses, but they hold something that wouldn’t be complete if it didn’t come with the core offer. Here’s an example of how a deluxe package could work.
I know a guy who sells a joint venture product for $397. It sells very well. The core product goes into how to set up a joint venture, what it is, how you can profit from it, what you need to do, who you need to talk to, how to set up meetings, and etc. But guess what? This isn’t the end of the story.
As his “deluxe” package, he offers the FORMS and CONTRACTS that would be needed to make the joint ventures successful and incredibly easy. He sells these small amounts of documents for $497. So the core offer without the forms and contracts is $397, but the deluxe package is $497. So how this can be valuable?
Creating value online doesn’t have to be hard at all. Like I said a good sales letter and some copywriting can do the trick, but don’t neglect the other forms of creating value online also. They can definitely help you when it comes to earning more money online, and making sure that you market your products more efficiently.
Good luck with creating value in your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
You can do the same thing in your online business also. If you’re not good at copywriting, it’s ok. There are still other ways to build value outside of copywriting, and that’s something that I would like to share with you today. You may not have thought of these ideas before, but once you hear them, you will see that boosting your sales easily is no problem.
Let’s take a look at the first way that you can create value online when selling your products:
1) Offer bonuses
Everybody loves free gifts - especially when the gifts are meaningful. This is exactly what bonuses do also. The more bonuses you can add to your offer, and the more valuable you make them sound… some people will buy your product just based off the bonuses alone.
When offering bonuses, make sure that they are related to the core product that you are selling. You don’t want to sell a product about how to golf, and then your bonuses are centered around self-improvement or staying physically fit. They just don’t match. So don’t do it in your marketing. Here’s another way you can crate value online:
2) Offer deluxe package
Here’s what this is in a nutshell: If you’re selling a product for $29, but you offer a special and deeply sought after DVD as a part of your “deluxe” package, you can make extra money without lifting a finger. Deluxe packages are similar to bonuses, but they hold something that wouldn’t be complete if it didn’t come with the core offer. Here’s an example of how a deluxe package could work.
I know a guy who sells a joint venture product for $397. It sells very well. The core product goes into how to set up a joint venture, what it is, how you can profit from it, what you need to do, who you need to talk to, how to set up meetings, and etc. But guess what? This isn’t the end of the story.
As his “deluxe” package, he offers the FORMS and CONTRACTS that would be needed to make the joint ventures successful and incredibly easy. He sells these small amounts of documents for $497. So the core offer without the forms and contracts is $397, but the deluxe package is $497. So how this can be valuable?
Creating value online doesn’t have to be hard at all. Like I said a good sales letter and some copywriting can do the trick, but don’t neglect the other forms of creating value online also. They can definitely help you when it comes to earning more money online, and making sure that you market your products more efficiently.
Good luck with creating value in your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com