2-Step Process For Selling Your Ebook Successfully
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There are many ways to market an ebook online. But because of the ease of getting into the ebook business, many people think that it’s totally easy and that they won’t have to work hard to see results. Unfortunately, this is just not the case. The bottom line is that if you want to have ebook success, your marketing plan will have to be good.
The thing about ebooks that makes people fail with them is that they aren’t as easy to sell as a tangible item. With tangible items, they have a brand name. So someone can go to the search engines and type in this product’s name, and have tons of listings for this item - all stocked and ready to be sold.
With an ebook, this is different. They’re not going to the search engines to type in your ebook name. They’re going to the search engines to look for information. So they aren’t even looking to buy anything when they get to Google, Yahoo, or Bing. So it’s your job to communicate with them and convert them into leads, and eventually customers.
In today’s lesson, I want to share with you a simple 2-step process for making easy sales for the ebook that you’re promoting. These tips will get you on the right path to success, and you’ll be able to marketing your ebooks online with ease. Here’s the first step in this 2-step process:
1) Generate a lead
This is very important. This is how you turn the non-buying prospect into a qualified individual who might buy your product. When you generate a lead, all you have to do is communicate with them via your email autoresponder, and keep sending them tips every so often.
They might not buy right away, but later on down the line you could have turned them into a great prospect who loves your information, and can’t wait to receive more. Then you will have a great chance at converting this long term prospect into a sale. And the same applies to all of your other leads. Here’s the next step in the 2-step process:
2) Lead them to your sales page
After you’ve captured the leads for the potential selling of your ebook, it’s time to start promoting your website and product to them. You may have your autoresponder set up where your emails are going out every 3 or 4 days. This is fine. Just make sure that you provide good content in your emails, and that you’re including a link to your website in every email.
Whatever you do, don’t email your leads everyday. It’s very annoying to see your message in their inbox everyday - so don’t do it. What’s even worse is to send out emails everyday that are nothing but “salesy” emails - all geared towards selling you an ebook. This will cause people to unsubscribe from your list immediately.
Be sure to take these 2 tips and use them in your online business today.
Good luck with selling your ebooks online simply and easily.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
The thing about ebooks that makes people fail with them is that they aren’t as easy to sell as a tangible item. With tangible items, they have a brand name. So someone can go to the search engines and type in this product’s name, and have tons of listings for this item - all stocked and ready to be sold.
With an ebook, this is different. They’re not going to the search engines to type in your ebook name. They’re going to the search engines to look for information. So they aren’t even looking to buy anything when they get to Google, Yahoo, or Bing. So it’s your job to communicate with them and convert them into leads, and eventually customers.
In today’s lesson, I want to share with you a simple 2-step process for making easy sales for the ebook that you’re promoting. These tips will get you on the right path to success, and you’ll be able to marketing your ebooks online with ease. Here’s the first step in this 2-step process:
1) Generate a lead
This is very important. This is how you turn the non-buying prospect into a qualified individual who might buy your product. When you generate a lead, all you have to do is communicate with them via your email autoresponder, and keep sending them tips every so often.
They might not buy right away, but later on down the line you could have turned them into a great prospect who loves your information, and can’t wait to receive more. Then you will have a great chance at converting this long term prospect into a sale. And the same applies to all of your other leads. Here’s the next step in the 2-step process:
2) Lead them to your sales page
After you’ve captured the leads for the potential selling of your ebook, it’s time to start promoting your website and product to them. You may have your autoresponder set up where your emails are going out every 3 or 4 days. This is fine. Just make sure that you provide good content in your emails, and that you’re including a link to your website in every email.
Whatever you do, don’t email your leads everyday. It’s very annoying to see your message in their inbox everyday - so don’t do it. What’s even worse is to send out emails everyday that are nothing but “salesy” emails - all geared towards selling you an ebook. This will cause people to unsubscribe from your list immediately.
Be sure to take these 2 tips and use them in your online business today.
Good luck with selling your ebooks online simply and easily.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com