Your Content Marketing Strategy

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A content marketing strategy is a plan that you can follow which will enable you to expand your influence online. Its goal is to attract prospects to your web site so that they will get on your list.

Here are the steps that will enable you to do that.

1. Determine which media you will use

There is a surfeit of media on the Internet that you could use to spread your content around the Web. But not all of it will give you the greatest return on the effort required to make it work, and much of it will have a substantial learning curve. So it's imperative that you make wise choices about which ones to use.

2. Begin with the first medium that will make the next one the easiest

Although impact is important, so is speed. Remember your goal is to get your content into the marketplace as quickly as possible. That means that it's better to put content on five sites that are easy to use, than one site that has the greatest influence, but is the hardest to get into. Guest blogging is a perfect example. It has enormous benefits, but can be hard to break into.

3. Coordinate all media so that they point to your site eventually

Your goal is to get people onto your list, and so that means that all of your marketing efforts must point to the same place. This is what is known as a marketing funnel. All of your efforts go into the top, but at the bottom they focus on just one place.

4. Rinse and repeat

Repeat this process over and over again. Don't skip any of these steps.

5. Determine how often you will create the content

Consistency is essential to a successful content marketing strategy. It's better to put four pieces of content on the web every day, than 20 on Monday.

6. Then schedule it

Decide when you will publish your content. Put it on your calendar, and then make sure that you do it.

Like all plans, you have to implement them in order to get the results you want.

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#content #marketing #strategy

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