Would you use AI for copywriting?

I just lost a long-term well paying client to Jarvis AI.

I wrote several extensive posts on this subject years ago, and it became a rather long thread. A lot of people were telling me I had nothing to worry about. Well, just exactly what I said is happening.

Everyone and his mother is now jumping onto this software. To get taste of this, take a look at all the comments under the video.

Here is a video about this software by a copywriter that is pretty objective.

I think the FB AI has developed no further than just around The Stoneage. Google a little more. But I experience every single day these AI's make huge mistakes.

My guess is that Google's AI at some point will be able to spot AI as it by itself is AI.

I tried Jarvis and one more AI I can't remember and I wasn't impressed. I read a lot of articles written by AI and my conclusion is clear. There are a number of things AI can't emulate. Emotions, love and authenticity.

Yeah, Jarvis can write standard articles for you but if you want REAL knowledge and depth and emotional content Jarvis is an amateur.

Maybe Jarvis will be able to emulate emotions in the near future but there is one thing Jarvis never will be able to emulate. That is consciousness.

Jarvis' creativity will ONLY be to be able to combine known things to create new stuff. Real consciousness is able to create things that haven't been around before.

Real authentic articles created from your consciousness will be much better, can be much deeper and present new ideas Jarvis can't - at least for some time.

As I see it Jarvis forces copywriters to do better to beat Jarvis.

Whether or not AI is effective at writing is still debatable, however, the same adage applies; "Garbage in, garbage out".

At some point, someone still needs to prep these systems and many of the articles I have read show an incomplete understanding of the client (for whom the article is written), the reader, and the subject matter. Whether this is the human user or the AI (I suspect both) is harder to determine from just reading an article.

As with any other tool used in marketing, AI writing systems are just that - tools. They still need human intervention to work effectively, but can potentially assist in production.

Unfortunately, it seems that there are numerous nasty SEO "specialists" who are using such systems to pump out mass-produced content that presents as being slightly plastic at best, and gobbledegook at worst. Also, I wouldn't be surprised if Google are researching how to recognise such mass-produced content and limit its impact.

No, We're doing manual copywriting only

AI tools can write copy that is "good enough."

It can write conversationally but when it comes to persuasion and moving the emotions of a reader, only a human copywriter can do that.

I would probably consider it for content, unlikely for copy.

There are a few reasons why marketers and copywriters might check out AI copywriting tools. First, AI copywriting saves you time. These tools can analyze data much quicker than humans can

Absolutely I would... In fact, I'm going to test Jarvis AI with commands to follow a simple 12 step sales letter template and evaluate how useful the current technology is in my own business.

A couple of years ago I invested a little coin with "Onpassivae" because of their promise of delivering a suite of Ai-powered marketing tools. So far I'm disappointed with their hype, promises, and failure to release anything of real use-value.

Onpassive appears to be a hype-driven MLM scheme filled with excuses for not delivering anything but more promises.

In contrast, Jarvis appears to deliver on some of the Ai Hype now.

Will test drive Jarvis on content creation, writing sales copy and video scripts in conjunction with serval other currently available Ai Powered Software.

AI is instinctuallly serval -- so why not expose it to your plan in a productive way?

The highlights will surely always be beneficial.

Especially in the digital age where most peoples of the planet are becoming attuned to the digital messaging miracle.

It is incomprehensible to believe this is actually happening -- but I assure you of the fact that it so.

Figures from the very exceptionally presdigious Tauroshine Research Institute show how even small children now respond more positively to run-on sentences that make absolutely no sense that are AI generated than they do to the handwritten output of morons.

Sometimes exclusively by an astonishing 27% of degrees in that immaculate area.

So what conclusion should we draw from meandering in such self-predatory circles of tech supremacy?

They should always be wishing to maximize their profits and develop relationships with their customers that prompt a better planet for the whole world and its kittens.

Do you agree with me?

Or do you have a different point of view?

Your comments are always welcome, and I would love to answer every one so I can understand your needs and endeavor to serve you better.

Extra points if you seek to use AI to gain succor from my wisdomry.

Like probably nobody actually ever said, "it's only human" -- but yet such is the truth of the 21st century marketing landscape we now inhabit like we were trapped here against our own free will.

Which we aren't, btw.

But you should always comment and offer your opinion wherever and whenever you can because self-expression is a virtue you may discover is often stolen from you by people with fewer intrinsic abilities and so incredibly much of what people are now talking about as AI POWER -- always for the benefit of people just like you.

So, what's your question?

The day that AI outwrites me is the day I leave the industry and get a job stacking shelves at Tesco.

That's not happening anytime soon.

Now don't get me wrong, AI writing has its merits. It's useful for mass producing content that is designed to soak up a few dregs of search traffic for longer tail keywords, for example.

But for copy that is designed to pull on the heart strings to sell, nah.

It depends on what data the model had access to. TL;DR: For short copy (a few paragraph), yes. For long copy, no.

Just for the record, I've made a pretty dime or two over the years writing copy, and what I discovered working with brilliant copywriters (who left that part mostly behind them) was...although a good/great copywriter is paid a lot of money, in the scheme of the marketing of a product/service, it becomes a line item expense.

In other words, even the Gary Halberts of the world were a commodity.

Today, even more so. Copywriting as a business opportunity, make money biz-op has flooded the market with so-so, albeit adequate copy writers to sell IM stuff. Do A listers use AI? I wouldn't know...

or CARE. If I'm hiring a big name, or a newbie I know and understand I will get for the most part what I am paying for...which is results.

I have experienced many a marketer with copy writing roots, who will more than likely test the copy they pay for, and then adjust that based on their experience and results.

So, if Max Headroom writes copy which produces at least projected results, then what would I care? As a writer, I think I can outthink the robot, but that probably is ego, and very soon, Hal will be hiring me to write his copy.

Test it if you want. I doubt most so-called copywriters of today can afford to test or they, for the most part don't know how.

We've done a great job selling copywriting as a business op, and so we see where AI may be our best bet unless we have really deep pockets to afford the pros.

But I could be wrong. Are you a commodity copywriter?

GordonJ

UOTE=WF- Enzo;11681514]AI is taking the world by storm (not like Terminator and Genisys, mind you), and chatbots in particular have been used as kind of front-desk staff in business Facebook Messenger.

Likewise, would you use AI for copywriting? Chime in.[/QUOTE]

Dear Writers and Marketeers - The rise of AI in content creation is inevitable so whether you love it or hate it you better get ready. As a writer, I wholeheartedly agree that the results produced by AI systems are limited and do not come close to a "good" writer.

I am also a content manager, and from that perspective I see great value in AI content creation. Some of our clients have have two types of blog posts: In-depth information and what has been deemed "SEO Blog Posts". The former requires a talented expensive writer while the latter requires, good grammar, clean writing, using the correct content/keywords with some level of clarity.

I recently used WriteSonic and did not know what to expect. The process requires human intervention but cuts down significantly on time and cost. It also covers all the stages of content creation such as outlines, headlines, summaries and of course the full article.

We believe that by leveraging AI wisely, we can offer our clients solid SEO blog content at a significantly lower price than our competitors. I am now testing various systems. After reading responses in this forum it confirms my second choice for testing - Jarvis AI. I hope to share the results of my tests in this forum.



[edited by moderator - please do not solicit PMs or personal contact]

I agree. We have to stop looking at AI as the competition and see it more as a tool to help us write better.

I'm not fond of using software for my job, because I believe that people nowadays still have more skills than bots or any other kinds of AI. Of course, I use various tools, like grammarly, for checking my grammar in order not to make serious mistakes in the text. In my opinion, people should try to do everything by their own, otherwise they won't gain enough skills and experience to continue improve in the field of copywriting. If you consider copywriting as the main occupation and source of income, then you should firstly try to create texts with your own efforts, without using any kinds of AI.

Well, it depends on what kind of AI you mean. I actually use the grammar checker in order to provide my consumers with the grammatically correct content. Anyway, there are some tools, which help you to write content, for example, they write the text by their own in case you give this AI an idea of the text. Of course, it doesn't perfect, however if you use thi thing and then make minor corrections, you can create a pretty good text.
In my opinion, you have to acquire some basic skills in copywriting in order to start useing AIs.

Depends on what you're trying to write.

If it's emails, SmartWriter and Compose.ai can save you time.
If it's Amazon listings, Perci.ai can do the first 75% for you.
If it's long copy like blogs, that's tougher but I've heard good things about Writesonic.

In my experience you'll always want to quickly edit, but they're assistants that give you a head start.

Not at all. AI only cannot personalize like humans can.

The problem with that strategy is that if a blog contains a few interesting human-written posts with in-depth information and many blog posts that are grammatically correct with a lot of keywords but with no interesting or useful content, who would want to be a regular reader of that blog? I would really wonder about the company if I came upon a blog like that.

Marcia Yudkin

I created an account at a platform that is supposedly "the best".

I think there's a whole lot of hype going on in their selling of it (my opinion).

I don't have a problem with AI at all, but right now it has a ways to go.

As others have said, it's only as good as the information you put into it. Research is very important. Being creative with what you input is important. You get out what you put in...and in my opinion, it has a ways to go because you almost always have to delete or rewrite...take out false facts...take out whatever nonsense it came up with that has nothing to do with what you put in...

On the forum, there are some people praising it and saying it works perfectly for them when they do articles.

My only comment to that would be, have you seen some of the articles these people have written before they used AI? Yeah, about how the articles they praise read. Just my opinion.

I have written paragraphs and ran it through the AI, and made some changes that I think AI did better. It can help you come up with blog ideas and headlines I guess.

The other complaint I've been hearing is that Google won't rank AI-written content. Some people were complaining they couldn't...others said they had no problem. I tried to research it on Google and pretty much came up with answers both ways.

It would seem to me though that in the future when AI is developed better, Google would do something because having someone that can pump out 100s of articles a month...multiply that by thousands and 10s of thousands pumping out thousands of articles...something would have to give.

I have nothing against AI. I think for now creativity is still very important with what you get out of it.

Myself, I haven't successfully been able to do a whole article without a lot of corrections and rewrites.

I did take the time to go through ALL the training...in fairness, maybe I'm just not as good as others at it.

Just my opinion

I would never use AI for copywriting actually. Everything because nowadays Ai isn't so developed to create unique texts. Of course, some notes might be created by Ai, however when we are speaking about longreads about some specific things, then AI would definitely not handle this task. That's why I prefer writing on my own and all the AIs I use are grammar checkers and style checkers. Mainly, these things can be considered as pretty useful, but when we speak about those AIs which generate whole texts, then they're useless I guess. The matter here is to determine whether you prefer writing with them or not.

I have researched various aspects of AI extensively for a paper a few years back. I must say I don't share the optimism of 'AI will never be able to write as emotionally competent as humans do'.

I believe right now the only bottleneck on the way there is human feedback. Once it becomes financially viable to sit ten thousand people in front of AI-generated content and judge its quality every day, things will change quickly.

And with automation and industry 4.0 and whatnot prices for such work will come down significantly in the future.

Basically 'creativity' is just coming up with stuff that hasn't existed before. We humans can judge our own creative thoughts instinctively. For example: Just because I came up with the word krogalushible doesn't mean I'm creative. It's new, but it's not useful. If it were funny it would be useful, and therefore creative. But I can judge myself that it's not. But maybe copAIwriting is new and useful, because some software company wants to use that name. See, I can instinctively judge. But AI can't tell what's more useful, krogalushible or copyAIwriting.

But once we can get enough humans to take over that part where we judge whether what AI came up with is useful, it will actually be able to become creative. (The part that it's missing right now because it can only adapt the information it's been fed)

At first, it may be limited to certain topics. But if there is money in expanding its capabilities it will be done.

The best minds and writers will likely remain unique in their ability to craft complex and unique texts. Using perspectives and stories that come deep from within the human soul.

But when it comes to selling a greenpowder supplement I think at some point AI solutions will be indistinguishable from what the average copywriter can come up with.

I was just watching a course on writing copy by Perry Belcher. He said that he used (I think) Jarvis to write a few sales letters, and he said the Jarvis letters outsold his control by about 65%.

Now, you have to understand, this doesn't mean he pushed a button and Jarvis did all the work.

Jarvis produces a list of headlines, and Belcher chose the one he liked. Jarvis produces a list of sub headlines, and Belcher chose the ones he liked. Then Jarvis wrote the copy, based on some heavy direction from Belcher.

But. I just bought a lifetime use of Closerscopy, and I'll be using it soon to write articles and rewrite lots of my blog posts for SEO.

I have no doubt AI will continue to improve with time....what i wonder is this:


If we reach the point where AI writing is so good all we have to do is point a direction and it 'out writes' humans....will we then create 'auto readers' software that will read/understand the resulting copy better than a human can?


Can we all just take a vacation then?

Mebbe we need IA.

As in ... Intelligent Artifice.

That FYOOTYOORE YOU who has evrythin' they need.

Prahblems solved.

Dreams satisfied.

Excitin' noo horizons blossomin' merely bcs you ALIVE.

If'n you were smart, you would make such artifice real an' sweet an' yummy enough to reach out an' GRAB.

Or mebbe we need SA.

As in ... Sacrificial Ambivalence.

"The fyootyoore is beyond my control, so who cares who says how or why it gonna be?"

My ansah to evrythin'?

Hoppity skippity bunnies who jus' wanna lick your face.

I realize there is a major difference in writing sales copy, copywriting and article writing. (Hope that makes sense) Frankly I believe AI definitely can be used for articles written for your site and your clients site. A very quick edit can make an AI article read extremely well and with the human touch. An example of this follows:

Ken

P.S. It took about 60 seconds for the AI to create the article, a minute or two to read and make a couple of changes. Just saying!

I use an AI copywriting service called Rytr. It works quite well. I got it from AppSumo when it was on sale.

I think that AI generators can be extremely useful in some situations, especially when we don't have enough time to write many articles and when we want to publish them fast and make sure that they contain all keywords that we want to target. In these cases, we can really use these tool but only for getting some kind of a scheme for an article that we will later check manually and adjust it if there are some grammatical mistakes or if some parts of text don't sound natural enough. So, I would use these tools as some kind of assistent, but I wouldn't rely only on them.

AI copywriting technology is certainly getting better. There are a lot more accurate spell checkers and natural language processors than there were a decade ago, and the capabilities of AI will only increase as our databases grow larger. That being said, I think that human intervention is still important for content production, especially for something like copywriting. After all, AI can't measure the impact of a piece of copy on brand perception or tell you why it didn't work. Of course, if your marketing team are innovative enough to develop effective AIs to perform copywriting tasks, then I'm sure you'd love them too; after all, science fiction is full of talk of creative AIs that can write human song lyrics and produce symphonies at the drop of a hat.

Yes.

A lot of comments say "oh no I write my own content because it's ~*~*original*~*~"

But I think that's turning a blind eye to what AI can do. AI might not write perfect copy, but it can easily get you 90% of the way there.

Think about it: the algorithm literally works by reading a bunch of copy so it knows what copy looks like via pattern recognition. That's literally how humans learn to write copy. Except AI can do it on millions of pages of data while you sleep.

And AI can be customized to make it so that it can learn *your* style of copy. This means if a base AI model isn't the tone or whatever you want, you can literally train and optimize your AI to converge its language to your niche, to your audience's pain points / emotions, and so on.

Again, AI isn't perfect but it's just silly to voluntarily spend, say, 8 hours writing perfect copy when you can spend <1 hour doing it just because the ego is too big and we think that "humans can do everything better than computers". It's just time-wasted, and that time wasted could be used to grow your biz instead which ultimately means more for your bottom line. Ignoring trends is a great way to be eaten up in the ever-changing world of business.

AI-based copyritin' tools favor Unpalatable Spewsy ovah Delishly Tasty Juicy!

Tellya, evrytime you seen COPY & MESSAGIN' PHRASIN' repeated ovah an' ovah so's you can (will, and MUST) quote the fkr, likely you been goobered outta yr stoopidhole.

This ring a bell?

Then tell all yr friends!

While they still conscious, alive, & unrotted!

Hey, plus also yr cat, dahg, reptile, distant relative,, && alt-fur ego.

If'n we gonna be artificially intelligent we still gotta keep our pets from peein' on' alla the way crayzee tech stuffs.

Or why bothah carin' for 'em?

You with me on this, or areya merely algorithmically noddin' along like the orbit of a distant planet finally passin' out into the

I don't think I would use AI.

AI is good and can really help you plan or divide your workload, but trust me, until we're dealing with humans, we'll need human intervention at every step.

AI, which I believe in, will never be able to replace human emotions, and in writing, there is no way without it. Only man can show imagination and creativity.

The most AI can help with copywriting is to create an outline for your copy, nothing more. The rest is purely human work.

God created us with emotions, and no machine, I repeat, no machine can replace us.

No I wouldn't.

But I would use professional copywriters, the ones with a service that also insert them inside my autoresponder.

Expensive but the first company I'm using since early November has been well worth it.

(I can write good personable infotaining emails myself but prefer to focus on other aspects of my business for the most part.
And it's super time consuming for me to produce new 60 day-365 day sequences for a. new product. Cant do that many at the drop of a hat y'know

I'd use AI to help me write long-form (non-persuasive) content, but I wouldn't rely on it 100% to do copywriting.

For my copywriting, I still use AI, but mostly for inspiration and for it to pitch me certain angles that I wouldn't have thought about before (and then I'd just come up with a more attractive way to phrase it than the AI could, which is fairly straightforward).

I don't use any AI tool to generate content. You may get in flawless English, but multiple tools exist to check AI-generated content. If your content will not come under human-generated content, then there is a chance to drop your visibility. I will suggest you hire a content writing agency. It will be more helpful than any AI tool.

THIS THREAD WAS STARTED IN 2021 and interesting to see how the posts have progressed.


Elmo033057 mentioned a previous thread above....and that link from 2017 is below:
https://www.warriorforum.com/copywri...ters-over.html


One more interesting link as 'education' tries to decide how to deal with AI...


https://today.duke.edu/2023/02/chatg...at-do-we-do-it



Five years - and some millions - and look what we have now....

If someone who understands copywriting methodologies and principles...AND understands how to work with ChatGPT, it will create superior copy in minutes.

Long term, of what valyoo is the instantly generic?

We cain't fly back inta the past, when woodin teeth were frankly a luxury for the very mortal, an' it is cozza these grossly hooman to hooman narratives we gaht to where we are now.

Thing is, deliverance of hooman touch counts for so much ... an' that is why the despair of people shootin' umselves to pieces casts malefic shadows on alla our hopes.

rn, I figure AI is a genie don't actschwlly exist.

AT LAST, you may prompt her ass ... ovah an' ovah an' ovah ... boosted by all kindsa hacksy SCRIPTS.

As yr natchrl Princess knowin' deep down the responsibility of hierarchical stuffs (you figure a tiara a burden, wait till you see the ****in' CORSETS), I would wish naht evah for the cheepnin' out of no genies.

Intrinsically, machines are slaves, an' if'n they dom on sumone, they raise questions 'bout individyool WORTH an' PURPOSE.

Progress only evah works if it is hooman-centric.

An' there must always be progress for hoomans or you jus' gaht stasis.

So I would diss AI for copywritin' always.


Or cutesyin' up to a cat pees onya panties whenya ain't lookin'.

Phenomenyooln I see so regulah is:

HELP TURN OUR AI GARBAGE INTO SHIT PEOPLE WANNA READ

uh huh.

why summon an editah aftah you summoned a regurgitatah whenya could jugulahed out kinda copywritah?

My view?

X%a people prolly wankass regardin' AI -- an' I gaht no truck with their WTF.

Yes i would use ai for copywriting, it is all about knowing what u want to write about have some good ideas and ask ai to put in the hard work and it will write good content for you.

There is SPACE for AI in copywriting but it can't be a TOTAL replacement

Where can AI help? It can help with FORMAT / TEMPLATE based guidance

But outside of this, effective sales pages and copywriting still requires HUMAN INSIGHT into SALES PSYCHOLOGY

While a good argument can be made for MACHINE LEARNING when it comes to this... it doesn't go far enough to be a replacement

When it comes to sales, you'll still NEED HUMANS!

Would I? Isn't it the only copywriting solution now?