Google: AI-generated content not against search guidelines

by WarriorForum.com Administrator
34 replies


Google just made it clear that AI-generated content doesn't violate their guidelines:

"When it comes to automatically generated content, our guidance has been consistent for years. Using automation- including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web."
This means that SEO-optimised content from ChatGPT isn't good, but AI has been pretty helpful in generating content such as weather forecasts, sports scores, among others.

This also technically means that Google will now show AI-generated content on search results, as long as they're not spam.

"Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies."
Chime in.
#aigenerated #content #google #guidelines #search
  • Interesting
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  • Profile picture of the author Surbhi Chauhan
    Yes, you are right.
    But we have to focus on providing people-first content although it may be generated by a machine or human, it doesn't matter.
    Also, as SEO people, we all have to take care of the rich optimization of the content as Google may find it spammy if we use AI content and bad optimization.
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  • Profile picture of the author Kay King
    Google is 'accepting' what it can't prevent?
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  • Profile picture of the author DABK
    Why would it be?
    A lot of people post a lot of articles that are written badly, worse then you can do with AI, if you know what you're doing.


    AI is a tool. Some people use it well, some do not.



    Same with writing with a pen or typing an article. Some people produce crap no matter what the tool.



    If Google rejected content, it should reject piss-poor quality, no matter how it was produced.


    Of course, that would eliminate a lot, and, depending on who sets the standard, a lot of what I or you would consider good content.


    Pity there is no set standard for taste and quality, innit?
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  • Profile picture of the author powerofschool
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    • Profile picture of the author DABK
      I think your definition of 'strict guidelines' and mine are not the same, because I see no trace of that in real life.


      And, no, Google will show piss-poor AI-created content in the SERPS if it's not thin content.


      Thin content is what Google does not like.


      Thin content example:


      Are you looking for a home loan? You've come to the right place because our site is all about home loans. Before we proceed, let me start with the definition of home loans.


      Home loans are loans where a home is used as collateral. Home loans are also known as mortgages or mortgage loans.


      They help people buy houses or get money if they already have a house.


      There are many types of home loans. To really understand them you must read a lot of articles about them.


      It is always important that you get the best home loan. To get the best home loan you must shop around. Shopping around means you talk to more than one loan originator.


      (Notice that the English is not bad, sentence and paragraphs are of different lengths, so it's easy on the eye, easy to read and understand. But it says nothing worth saying.)


      Now:


      Home Loans
      If you interesting in a home loan, first you need to know what type best suits you.


      If you have employment gapses or your credit scores is low, your best options are FHA loans or, if you're or have was in the military, VA loans.


      These loans have easier qualifying requirements and low down-payment requirement. VA can be $0, FHA as low as 3.5% of your price or value.


      Both can be used to buy a properties with 1-4 units, as long as you live in it as your primary residence.


      (Not thin and, despite the errors, useful if this is your first foray into US mortgages. If it kept like this and added the requirements and what paperwork you should have ready when you apply and things about mortgage insurance, despite the errors and even if not broker into paragraphs, it would be quite useful. And, if AI produced the 2nd and a human the 1st, Google would prefer the second. And vice versa.)



      Originally Posted by powerofschool View Post

      Google has stated that AI-generated content is not against its search guidelines, as long as it provides value to users and meets certain quality standards. This means that AI-generated content can be used to enhance a website's content and provide users with additional information or insights, but it should not be used as a substitute for original, high-quality content.

      Google has a strict set of guidelines for what it considers to be high-quality content, and AI-generated content must meet these standards in order to rank well in search results. For example, AI-generated content should be relevant, accurate, and useful to users, and it should not contain spam or other forms of low-quality content. Additionally, AI-generated content should be properly attributed to the source, and it should not be used to manipulate search results or deceive users.

      In summary, AI-generated content can be used in digital marketing, but it must meet certain quality standards in order to comply with Google's search guidelines and rank well in search results.
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      • Idk, that was more effective than most things I read. I'm still thinking about home loans, haha.
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  • Profile picture of the author recruta
    The point is: all AI generated content will be flagged/identified by crawlers. Maybe noy not punished, but not highlighted.
    The user prompts will make the difference, but there is a great possibility to face a lot of content clones. It's easy to create, but quite difficult to index on the top ones.
    I think the video formats can make the difference to deliver a faster way to get some relevance in searches.
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  • Profile picture of the author deebee23
    I have been taking out a lot of the paragraphs in the AI-generated content and adding my spill to the story.
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  • Profile picture of the author mattlaclear
    Hi SEOs,

    It's no secret that Google is constantly updating its algorithms to ensure the best possible user experience regarding search engine results.

    I was especially interested to hear their recent announcement about AI content. With this new development, website owners can create high-quality content faster and more efficiently than ever.

    This means that everyone will have great content on their websites, making backlinks even more critical to the algorithm than they are today.

    I understand that this news may be daunting for some in the SEO industry, but it also presents a unique opportunity for those who embrace it. I recommend you build quality backlinks from reputable sources, develop relationships with influencers in your niche, and constantly monitor your SEO strategies to ensure maximum visibility and success.

    Why?

    You'll have to learn link building to stay in the SEO industry. There's no question about it, either.

    Links are now EVERYTHING.

    Thanks for being part of the SEO community. Let's keep pushing forward!
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    • Profile picture of the author DABK
      What is your definition of quality content?

      Because I think you will have lots of content without spelling errors but poor quality all the same.

      And links were 'everything' even before AI.

      Originally Posted by mattlaclear View Post

      Hi SEOs,

      It's no secret that Google is constantly updating its algorithms to ensure the best possible user experience regarding search engine results.

      I was especially interested to hear their recent announcement about AI content. With this new development, website owners can create high-quality content faster and more efficiently than ever.

      This means that everyone will have great content on their websites, making backlinks even more critical to the algorithm than they are today.

      I understand that this news may be daunting for some in the SEO industry, but it also presents a unique opportunity for those who embrace it. I recommend you build quality backlinks from reputable sources, develop relationships with influencers in your niche, and constantly monitor your SEO strategies to ensure maximum visibility and success.

      Why?

      You'll have to learn link building to stay in the SEO industry. There's no question about it, either.

      Links are now EVERYTHING.

      Thanks for being part of the SEO community. Let's keep pushing forward!
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    • Profile picture of the author tedroger
      Links are Everything but the question is what kind of backlinks should be created? Guest posts cost too much also niche edits and are relevant to these links. What about comment backlinks, local citations, web 2.0s, profile links, and some other types of backlinks forum links, etc...
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  • Profile picture of the author Ben Scott Jr
    Now it's the time to actually stop relying so much on Google or any of the search engines.

    All it takes is one update from Google to put you out of business if SEO is your main strategy.

    I learned my lesson years ago after taking a big hit from a huge Google update. I still do SEO with the niches that I'm in but only after I am profitable with paid advertising.

    I first focus on building pages I built strictly for paid advertising. I add enough content to have a complete website but the paid traffic goes to specific email opt in pages. Not SEO focused at all.

    After I have my paid advertising strategy in place then I start ramping up SEO and content that allows me to get even more email subscribers organically with SEO.

    I think AI makes it very easy to create content. A far as the quality I would say it's not bad and not the best but it's improving by the minute.

    So yes we can assume link building will be more critical than what it already is. But that is just an assumption. Who knows what else Google has under their sleeve.

    What really is more critical is not relying on the search engines at all. The moment I stopped putting my focus on search engines it allowed me to be so much more creative with my marketing.

    I would not be surprised if Google starts filling up the entire first page of results with paid advertising.

    So at the end of the day, search engines should be used as the gravy or cherry on top of your marketing strategy.

    AI makes it even more critical that you don' rely primarily on SEO.
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    • I totally agree with this strategy and use a similar strategy. Google is a wild card, so I don't put many eggs in that basket so to speak. I did notice that building a list and mailing to my blog did help my rankings, but my main focus is on list building and owning my means of accessing my audience.
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  • Profile picture of the author rahulkapoorr
    Interesting topic
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  • This is a relief for most bloggers who switched to Chat GPT; however I suspect most paid content writers on Upwork or Fiverr have been using AI, especailly Jasper.
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  • While ChatGPT is good. It takes someone to know how to get the best out of it and ensure what comes out is quality.
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    • Is they a true consensus or a playbook for the best methods, I'm curious.
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  • I guess what is at ishoo here is what requires proliferatin'.

    Gotta tellya, the inhabitants of Suffocato-345 (bypassed equally by Han Solo, Starfleet Control, an' the las' wasp stung you in the ass) could for sure use sum Oxygen rn.

    Will spankin' out on bots assist them hapless fkrs?

    I guess the deal here is what hooman-prompted automation will best help hoomans to prompt 'emselves on along.

    Tellya, I jus' purchased a bra sends an aloit to muh phone if'n I leave my apartment for the store without gettin' dressed propah.

    Default settin' is DID YOU JUST LEAVE HOME WITHOUT YOUR BRA?

    Butchya can change the message to shit like FFS IDC or I BEIN' STALKED BY AN ABOMINATION, PLZ SHOW ME THE DISCOUNT ZUCCHINI SO I CAN GET THE FRICK OUTTA HERE FAST AN' STILL ENJOY A MEAL I CAIN'T ACTSHWLLY COOK WITHOUT 'STRUCTIONS FROM CYBERCHEF DAHT KAAHM.

    * k. for sure princess . hey, jus' breathe. *

    It is without question that EASIAH is always preferable to DIFFICULT, DIFFICULTAH, or SAME.

    So let's see how freely we snortin' this all up in 2027.

    Plus also how accurately we may acknowledge raw spew.
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  • Profile picture of the author joycedaniels
    I think as long as AI-generated content holds its quality and uniqueness, there is no harm for search engines.
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  • That's great, I will allow it too because I'm feeling generous and like Google, have zero control over the situation. You're very welcome.
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  • Profile picture of the author freddyjrtips
    That's interesting. I was just talking about something like this on my blog. I wouldn't recommend using A.I. to create articles for your niche blog. You wouldn't be able to rank at all in the search engines. I would use A.I. for other things, like scripts, data tables, etc.


    Thanks for sharing!
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  • Profile picture of the author tenii9
    [DELETED]
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    • Profile picture of the author DABK
      Have you ever searched for something on Google?


      You get a ton of links, you're at the top, unless Google decides your content is thin,


      Thin has nothing to do with length but it's not about quality either. Because quality is subjective.


      24-hour plumbing in Glendale Heights. Call xxx-xxx-xxxx.


      The above is quality content on a plumber's website. Even if that's all that is on the page.



      Look sometimes at the results on page 1 and compare them to results on page 4. Quite often, page 4 results will strike you as better quality... But, without links, they're on page 4.



      Originally Posted by tenii9 View Post

      In order to score highly in search results, AI-generated content must adhere to Google's stringent rules for what constitutes high-quality content. For instance, AI-generated material should not contain spam or other low-quality information and should be accurate, relevant, and beneficial to consumers. Furthermore, AI-generated information needs to be properly cited, and it shouldn't be exploited to trick people or rig search results.
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  • Profile picture of the author welski
    Banned
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    • Profile picture of the author DABK
      Google is against thin content. Does not care if it is human- created or AI-created. If you manage to get "thick" content, Google will not care how it was created.

      Google, by default, can only show 1 page in the first position, 1 in the 2nd, 1 in the 3rd, and do on.

      And quality is not one of the criteria: Google is still bad at knowing quality or still does not care.

      Thin, it knows.

      Originally Posted by welski View Post

      This is page level then using AI content is fine in my opinion. But what happens if your entire site is AI detectable even if good content and then hundreds of thousand more sites are made similarly?

      On a Site-wide level then I think google will work on combating AI spam and most likely will group sites to low amount of AI and high amount of AI. Of course, sites with low amount of AI will get prioritized more.

      If you are thinking if google can detect AI on a site wide level. I bet your buns they can!
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  • If we're talking about content that's generated by OpenAI's GPT LLMs (large language models) without any fine-tuning on relevant custom data or without providing it to use up-to-date data during generation runtime, then here's a primary problem:

    Timeliness: After a Google search, imagine wanting to keep yourself up to speed about the latest things in 2023 regarding relevant stats, paperwork guidelines, acceptable practices and so on, but instead getting info dating back pre April 2021. Epic fail!

    When that happens, the content is unlikely to effectively satisfy the fundamental definition of expertise, authority and trustworthiness (E-A-T), in terms of satisfying search intent ...
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  • Mebbe this helps clarify where we at ...

    https://www.searchlogistics.com/case...ion-case-study
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  • Profile picture of the author writeaway
    The bigger issue is whether the GOOGLE SEARCH RESULTS model will survive the change in CONSUMER EXPECTATIONS ChatGPT has unleashed

    When people search the Web, they have been 'trained' by Google to expect a list of links they need to click through to figure out the 'right answer'

    ChatGPT spoonfeeds (force feeds?) them "the ONE answer" - this is quickly changing expectations and people soon won't click through links..... at least for the most common type of queries.
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    • Profile picture of the author DABK
      The one answer thing annoys the hell out of me. It is part of the 1st result but, often, not a good answer to my question.

      Originally Posted by writeaway View Post

      The bigger issue is whether the GOOGLE SEARCH RESULTS model will survive the change in CONSUMER EXPECTATIONS ChatGPT has unleashed

      When people search the Web, they have been 'trained' by Google to expect a list of links they need to click through to figure out the 'right answer'

      ChatGPT spoonfeeds (force feeds?) them "the ONE answer" - this is quickly changing expectations and people soon won't click through links..... at least for the most common type of queries.
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  • Profile picture of the author CyberSEO
    I told you that Google will have to live with that. It can't just ignore the progress. AI has come and it won't leave. Be tuned for news. OpenAI is going to release GPT-4 within a few months...
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  • Profile picture of the author RMRC
    Not surprising. AI is just a tool, like anything it can be used properly or abused.
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  • How may nouns ...

    activated by voibs,
    qualified by definition,
    & conjuncted outta their ass

    be contextually ravishin'
    less'n they shared btween
    (& lavished upon)
    by their natchrl
    devourahs
    an' yowlahs?

    Tellya, there is a place for AI, an' we gotta put it in it, less'n we extra stoopid.

    Hooman Centric Smarts.

    Yanno, like smooth-fittin' bras steada you jus' kill a snake an' chafe to death.
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  • @writeaway,

    Originally Posted by writeaway View Post

    The bigger issue is whether the GOOGLE SEARCH RESULTS model will survive the change in CONSUMER EXPECTATIONS ChatGPT has unleashed

    Microsoft's Bing Search market share is gradually growing, steadily.
    source: https://www.theverge.com/2023/3/9/23...sers-milestone


    @DABK

    Originally Posted by DABK View Post

    The one answer thing annoys the hell out of me. It is part of the 1st result but, often, not a good answer to my question.

    For each organic search result: Bing Search now provides a quick answer to a user's query, along with links to pages used for the answer.
    It essentially summarizes the most relevant content of multiple pages to provide an answer; and
    I sometimes just get 1 link for the top search result. But more commonly, I get 2 to 3 links for each answer, and the most I've seen so far are 5 links for a result.
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  • Profile picture of the author DWolfe
    Just want to point this out. Hopefully, this may clarify a few things. This is from Namecheap the domain company's Blog that just came out. titled " ChatGPT & SEO: A Dynamic Duo?
    Undercover Geek | April 25, 2023"

    The Blog cited Search Engine Journal, Search Engine Land, Content Hacker, and Google as sources for the blog by Namecheap. This may help some people doing SEO

    "The pitfalls of using AI-generated content in SEO

    Even if Google isn't penalizing AI content now, you may still have issues if you rely too much on ChatGPT or other AI systems. If Google senses that the content isn't authentic, it could flag it as being poor quality or less relevant to a search result. It all goes back to providing useful and authentic content, as noted above.

    Furthermore, as users encounter AI-generated content, they may consider the site less reliable. This will impact conversion rates and backlinks, as other sites may be less likely to consider the content worthy of links on their own sites.

    So while Google may say AI content is okay to use, you need to be careful. As Search Engine Land notes, even if Google isn't penalizing you for AI content, it's not giving you "the green light to have ChatGPT write for you and call it a day."

    There are tips to help with SEO if you read the article - https://www.namecheap.com/blog/chatg...GR_PR_20230430

    It might pay new members to sign up for the blog to receive future updates as the use of ai is constantly changing.
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  • It all boils down to creating helpful content that answers a searcher's particular search query.

    If your answer answers the question the best, Google will have no problem ranking your content at the top of the search listings.

    I also feel that Google will want a human element to every blog post to humanize it and give it more trust in Google's eyes, and the searcher's eyes, for that matter.

    Examples: My personal thoughts on so and so topic etc... Humanize your content a bit.

    Even if Ai generates it, you still need to add that human element to it.

    I think this will be a big element in SEO from now on for ranking purposes.

    I also think, as of now, Google says AI content is fine, but maybe they will change their mind down the line, and if they can detect your content was created by AI, they may drop you in the rankings.

    You never know what Google is going to do from one update to the next, so it is best to protect yourself and create content that passes all AI detectors out there before you hit that publish button on your next blog post.
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  • Profile picture of the author Elvlin
    in the first place there is no way to 100% accurately check ai content or not. if both article have same quality.
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