Question and Answer marketing and new technology

Question and answer platforms offer very efficient sources of FREE traffic

Why efficient?

They filter readers by interest and quality

Your "advertorial" marketing text doesn't only end up in front of interested eyeballs but have to compete with other marketers' content

Whoever delivers on the needs of the reader gets the reader's attention

At least from my experience, this leads to a higher conversion rate for mailing lists - if done right.

Yahoo Answers used to be a great source of traffic and subs but it died after it was superseded by Quora and other platforms (either standalone or parts of a larger platform)

My question: will the rise of AI chat like Claude or ChatGPT kill MOST of the audience demand for QUESTION AND ANSWER platforms?

I see the threat taking the form of CHANGED CONSUMER TASTES and EXPECTATIONS

Think about it, when you use Claude or other AI 'chat' platforms, you're not expecting a WIDE CHOICE among answers.

You are looking for THE ANSWER

Unless existing Q+A platforms adopt this format of answer delivery, they won't meet consumers' changing expectations

The downside, LESS or NO TRAFFIC for marketers and others who trade EXPERTISE/INFO for EYEBALLS

The readers also lose out since they don't have a CHOICE in the content they get - they are just HOPING that the LLM TRAINING of the platform they are using is a) accurate b) not positioning the content in such a way that it doesn't really help them

The ISSUE I described above is also the BIG threat to SEARCH RESULTS - It won't be all that surprising if Google switches to a ONE ANSWER MODEL(with a link to sources that most people won't click) in the future.

The SELF-INTEREST involved in today's online publishing ensures a) lots of content b) lots of choices

Once publishers LOSE the prospect of making money off the info they share, wouldn't there be LESS content online?