A new study conducted by marketing consultancy Lippincott finds that consumers aren't into AI-powered experiences.
AI has been underwhelming
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A new study conducted by marketing consultancy Lippincott finds that consumers aren't into AI-powered experiences.
More specifically, only 29% believe that these new AI experiences have met their expectations. 40% are sceptical about the future role of AI in improving brand experiences.
And it's not that these consumers are out of the loop. IMO, Meta AI has been underwhelming. I doubt many people use it, either as customers or in their professional lives.
You can't blame brands for trying though.
Chime in.
More specifically, only 29% believe that these new AI experiences have met their expectations. 40% are sceptical about the future role of AI in improving brand experiences.
And it's not that these consumers are out of the loop. IMO, Meta AI has been underwhelming. I doubt many people use it, either as customers or in their professional lives.
You can't blame brands for trying though.
Chime in.
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