Any tips on how to promote a service business on Facebook?

26 replies
Hi Warriors,

I posted a few days ago about how to move my business from Fiverr to outsourcing and promoting on Facebook and instagram.

I had some great ideas given to me, only thing is some people said to start a website thats great but if im not getting any response on fb and instagram people most certainly wont click on a website that its connected to.

Its easy to sell a product as lots of people are looking to buy physical items everyday.
Selling a service is hard without being a typical salesman.

Any tips on how i can approach people or promote my service
(its making custom animated snapchat & insta stories)

Its doing really well on Fiverr & i would like to turn it into a legit business of mine.

Thanks
#business #facebook #promote #service #tips
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  • Profile picture of the author discrat
    Definitely start a fan page for your Service and build up followers thru highly targeted advertising. Provide content that will really help them before you try any promotions, imo
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    • Agreed with Discrat, however with a twist.

      Do not focus on building a fan page, focus on paid ads.

      However, you MUST have a conversion system otherwise you will waste your ad budget.

      I think its easier to sell a service than a product.

      The conversion system (funnel) should be like this, do not under value it, because it WORKS, this is the same model I use for my business.


      1. Know your target audience: who are you trying to target? Be niche specific, personal trainers, roofers etc...

      2. Create an ebook

      3. Create a webinar

      4. 14 day Email Follow up

      4. Webinar should prompt thm to book a call with you


      Close them on the phone.

      Whenever I turn this on, my booking calender gets filled within a week.

      However, you MUST target a particular niche and have a powerful message with a powerful follow up

      I sold on fiver before aswell where I was charging $5 now its $1k to $5k for similar services, you'll be amazed that the local business marketing is highly profitable.

      Hope that helps
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  • Profile picture of the author st0nec0ld
    Originally Posted by lewisjamespro View Post

    Hi Warriors,

    I posted a few days ago about how to move my business from Fiverr to outsourcing and promoting on Facebook and instagram.

    I had some great ideas given to me, only thing is some people said to start a website thats great but if im not getting any response on fb and instagram people most certainly wont click on a website that its connected to.

    Its easy to sell a product as lots of people are looking to buy physical items everyday.
    Selling a service is hard without being a typical salesman.

    Any tips on how i can approach people or promote my service
    (its making custom animated snapchat & insta stories)

    Its doing really well on Fiverr & i would like to turn it into a legit business of mine.

    Thanks
    So, are you into ads? Or you're just doing it manually?
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    • Profile picture of the author lewisjamespro
      I've tried a few ads on Facebook but I take it I wasn't specific enough with my target. I think having a service that can provide for anyone n any business is difficult to promote. so I need to niche it down
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  • Profile picture of the author JohnMcCabe
    Originally Posted by lewisjamespro View Post

    Any tips on how i can approach people or promote my service (its making custom animated snapchat & insta stories)

    Thanks
    You left this bit out of your other thread.

    1. Can you turn the service into a product?

    List out everything you do for one of your gigs (research, collecting images, creating the story, uploading, promoting/announcing, whatever - I'm just spitballing this for illustration).

    Create a package and give it a name and a per-project price or price range.

    Create your FB content to illustrate the benefits of the package, which leads to

    2. Can you go back to some of your more successful Fiverr clients and do case studies?

    The basic format is a story spanning where the client was before they hired you, what you did for them, and where they are today. Make the client the hero of the story, with your service as the "magic sword" they used to triumph.

    As for getting people to click to a website, sometimes just having the website is enough. It tells people that you've staked a claim, and lends legitimacy to being a 'real' business.

    Having a website of your own also gives you a place to archive the SM content you create. Once a FB post scrolls off the timeline, it pretty much ceases to exist. You can also use it to showcase your talents by either posting (with permission) projects you've done for clients or, lacking that, sample projects done for imaginary companies (with full disclosure).

    Lots of benefits to having a website as a home base besides immediate direct sales.
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    • Profile picture of the author lewisjamespro
      Thank you. with clear instructions the website does sound like a good idea. luckily i have skills in web design. Earlier i made a video of what i do (instastories) n boosted the post but i will also create a website n build a portfolio on there to
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    • Profile picture of the author TrafficFlow
      Actually you can pin any Facebook post (such as a post describing your service)
      To appear on top so it will not disappear.

      Originally Posted by JohnMcCabe View Post

      You left this bit out of your other thread.

      1. Can you turn the service into a product?

      List out everything you do for one of your gigs (research, collecting images, creating the story, uploading, promoting/announcing, whatever - I'm just spitballing this for illustration).

      Create a package and give it a name and a per-project price or price range.

      Create your FB content to illustrate the benefits of the package, which leads to

      2. Can you go back to some of your more successful Fiverr clients and do case studies?

      The basic format is a story spanning where the client was before they hired you, what you did for them, and where they are today. Make the client the hero of the story, with your service as the "magic sword" they used to triumph.

      As for getting people to click to a website, sometimes just having the website is enough. It tells people that you've staked a claim, and lends legitimacy to being a 'real' business.

      Having a website of your own also gives you a place to archive the SM content you create. Once a FB post scrolls off the timeline, it pretty much ceases to exist. You can also use it to showcase your talents by either posting (with permission) projects you've done for clients or, lacking that, sample projects done for imaginary companies (with full disclosure).

      Lots of benefits to having a website as a home base besides immediate direct sales.
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  • Profile picture of the author Mike Anthony
    Stop direct hard selling on Facebook

    Those who are killing it are building related communities. As they build that sub community and the people are ready to buy - guess who they buy from?

    For eg in web design talking about your web design portfolio would be direct hard selling - building a community to help people start businesses (especially ones that would need an online presence) would be more lucrative over time.
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    • Profile picture of the author lewisjamespro
      best advice so far ! this is my main issue is im coming across like a salesman which i dont want because its a service, i need to target a direct niche. Thanks for the tips
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      • Profile picture of the author JohnMcCabe
        Originally Posted by lewisjamespro View Post

        best advice so far ! this is my main issue is im coming across like a salesman which i dont want because its a service, i need to target a direct niche. Thanks for the tips
        While no one is going to tell you that you have to be one of those obnoxious, in-your-face pitchmen, you have to get past this "I don't want to sell because it's a service."

        You are selling. At some point, you will have to ask for the order.

        As long as you believe that your service benefits your clients more than what it costs to hire you, you are doing them a disservice by not doing what you need to do to get them onboard.

        Targeting a direct niche will make it much easier to present a clear value proposition, an exchange of value. Which makes it much easier to sell without being "sales-y".
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  • Profile picture of the author Naushad Ahmed
    Build a Facebook fan page and select target audience this will help to grow tour business.
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  • Profile picture of the author ankitgoyal
    Facebook Messanger ads are very helpful in this case. Most of the lead queries that are generated via Facebook ads are from messanger ads. It is good option to start with as the CPC is very low on Facebook as compare to LinkedIn or Adwords.
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  • Profile picture of the author AmandeepKaur
    Post curated content; post less i.e. 2-3 post daily; use visuals while posting like images, quotes, infographics; share your top posts; etc.
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  • Profile picture of the author SEOptimization@1
    In addition to above, this might help:

    FACEBOOK MARKETING MANAGEMENT
    1. Posting small updates daily to get noticed
    2. Wall paper posting
    3. Cross marketing (LinkedIn, Facebook, Twitter, G+)
    4. News sharing of your Industry
    5. Sharing of your YouTube videos on your Facebook page
    6. Social networking with prospects
    7. Exchanging messages with prospects/ Chatting
    8. Joining relevant groups and regular postings
    9. Sharing some attractive/motivational quotes/wall papers to get noticed

    Let me know if you have any questions, happy to help.

    Sincerely,
    Steve
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  • Profile picture of the author Maxxx333
    Hi lewisjamespro , i know if you really want to make sales on Facebook, then you need to run a campaign with a good landing page, especially when you are intending to sale real goods! so on facebook, you have to create a great landing page where you will provide descriptions of what you are trying to sale, and also to explain to people why they will need your offer, then this landing page you will have to add the link to your campaign, then you could redirect potentials leads over there, and then you could be able to build an email list, and by the way, attract really interested people! what you should do is to build a landing page, and make sure you test it very well, and make sure it will be the best you can build!!
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  • Profile picture of the author ChrisBa
    Originally Posted by lewisjamespro View Post

    Hi Warriors,

    I posted a few days ago about how to move my business from Fiverr to outsourcing and promoting on Facebook and instagram.

    I had some great ideas given to me, only thing is some people said to start a website thats great but if im not getting any response on fb and instagram people most certainly wont click on a website that its connected to.

    Its easy to sell a product as lots of people are looking to buy physical items everyday.
    Selling a service is hard without being a typical salesman.

    Any tips on how i can approach people or promote my service
    (its making custom animated snapchat & insta stories)

    Its doing really well on Fiverr & i would like to turn it into a legit business of mine.

    Thanks
    Well, what are you doing right now?
    Are you looking for paid or free traffic from FB?
    Do you have a page or group?
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    • Profile picture of the author lewisjamespro
      I have a facebook fan page which i have uploaded a few of my videos n photos of what i do, also my testimonails from my fiverr to show well i do and the good reviews i get, also done 3 paid Ads which resorted to ZERO conversions. so not quite sure what else to do, i also DM people on instagram and i never get any real response. Its difficult because its a service, but its a service i know in 2-3 years time everyone will want. Stagnant instastories are terrible so i know lots more people we want animated videos like Gary Vee
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  • Profile picture of the author Steve L
    Originally Posted by lewisjamespro View Post

    Hi Warriors,

    I posted a few days ago about how to move my business from Fiverr to outsourcing and promoting on Facebook and instagram.

    I had some great ideas given to me, only thing is some people said to start a website thats great but if im not getting any response on fb and instagram people most certainly wont click on a website that its connected to.

    Its easy to sell a product as lots of people are looking to buy physical items everyday.
    Selling a service is hard without being a typical salesman.

    Any tips on how i can approach people or promote my service
    (its making custom animated snapchat & insta stories)

    Its doing really well on Fiverr & i would like to turn it into a legit business of mine.

    Thanks
    Try Facebook Messenger Bot Ads using ManyChat
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  • Profile picture of the author Javisito
    Originally Posted by lewisjamespro View Post

    Hi Warriors,

    I posted a few days ago about how to move my business from Fiverr to outsourcing and promoting on Facebook and instagram.

    I had some great ideas given to me, only thing is some people said to start a website thats great but if im not getting any response on fb and instagram people most certainly wont click on a website that its connected to.

    Its easy to sell a product as lots of people are looking to buy physical items everyday.
    Selling a service is hard without being a typical salesman.

    Any tips on how i can approach people or promote my service
    (its making custom animated snapchat & insta stories)

    Its doing really well on Fiverr & i would like to turn it into a legit business of mine.

    Thanks
    A fan page and use Facebook ads?
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    • Profile picture of the author lewisjamespro
      i did that non of them got me any business ! i did targeted audience, i even picked a niche on one of them (fitness) targeted fitness pages n people etc. got nothing. with an indepth animated video on what i do. so not sure how else to use fb ADs if they never result in a sale
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      • Profile picture of the author JohnMcCabe
        Originally Posted by lewisjamespro View Post

        i did that non of them got me any business ! i did targeted audience, i even picked a niche on one of them (fitness) targeted fitness pages n people etc. got nothing. with an indepth animated video on what i do. so not sure how else to use fb ADs if they never result in a sale
        This might be part of where you went astray. You picked people who were interested in fitness.

        What you need, based on your description of your service, is an audience that sells things to people interested in fitness. Gyms, yoga studios, stores that sell fitness equipment, clothing, etc.
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  • Profile picture of the author Grace Taylor
    If you're a local business and want to target your promotions on Facebook and Instagram to people near your business, you can do so directly from your Facebook Page, ad creation or Power Editor.
    https://www.facebook.com/business/help/863193973749601
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  • Profile picture of the author jaslinejohncy
    Banned
    Thank you.This might help everyone like me to promote their business through facebook.)
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  • Profile picture of the author AnneE
    So what is the service you are selling? And why would I want to buy it?
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  • Profile picture of the author ZaynKincaid
    Banned
    Start a page and promote your posts with the correct age group it should be aimed at.
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