we are running successful health supplements business - we have proven track record back to 1999s, a lot of satisfied customers but for past year or two we've been struggling to grow - as our options in terms of advertising are limited - because of strict google's policies and inability to do any retargeting based on health condition.
Because of the above, we've been thinking about making and selling digital products ( ebooks, or membership websites etc..) and advertising them - sell for low price something as $7 or $9 - and then we would cross-sell the supplements, of course.
However, we aren't really able to invest time and effort in something we are not sure that would work, as we are already overwhelmed - so thought to ask the experts here for suggestions and recommendations - is this something that could work?
Does anybody have positive experiences with the above tactics ?
Any advice or suggestion is highly appreciated :-)