I market for a service that is very expensive and exclusive. It is for business owners and investors. What is the best way to market to this segment? I've tried Google PPC and Reddit PPC but both have not turned into a conversion. There has been a few sign ups, but no paying subscriptions. I even set Google demographics to top 10% household income. I believe in this market the prospects are very wise but not necessarily technical. Some co-workers are looking for budget to wine & dine clients. I almost believe that they only do deals by word-of-mouth. Are there any ways to successfully do digital marketing to this demographic?