What is the best way to market to high-net worth individuals?

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I market for a service that is very expensive and exclusive. It is for business owners and investors. What is the best way to market to this segment? I've tried Google PPC and Reddit PPC but both have not turned into a conversion. There has been a few sign ups, but no paying subscriptions. I even set Google demographics to top 10% household income. I believe in this market the prospects are very wise but not necessarily technical. Some co-workers are looking for budget to wine & dine clients. I almost believe that they only do deals by word-of-mouth. Are there any ways to successfully do digital marketing to this demographic?
#highnet #individuals #market #worth
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  • Are there any ways to successfully do digital marketing to this demographic?

    From my experience, high net worth individuals do deals only when there are strong referrals or recommendations from their peer group. So the best course of action, if you want to do digital marketing, is too build a relationship with an influencer within that group first. And have that influencer promote you to their contacts on social media.
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    • Profile picture of the author OptedIn
      Originally Posted by John Jonas Phil VA View Post

      Are there any ways to successfully do digital marketing to this demographic?

      From my experience, high net worth individuals do deals only when there are strong referrals or recommendations from their peer group. So the best course of action, if you want to do digital marketing, is too build a relationship with an influencer within that group first. And have that influencer promote you to their contacts on social media.
      Another Internet Marketer with a non-functioning signature link which was probably paid for. Excellent!
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  • Profile picture of the author relfe
    Read all the material by Dan Kennedy on affluent marketing. He is the expert.

    You said "I almost believe that they only do deals by word-of-mouth" VERY TRUE. That is your biggest blockage.

    Key point - Is the product local or national ?

    The only public data on wealth is real estate that has been sold and states licenses such as doctors, Dentists, etc. You are looking at direct mail campaigns on those.

    You said you market for a service. That is the biggest problem. You are building a business for someone else. You don't control the supply chain. You need your own product.

    "Produce once, get paid forever"
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    • Profile picture of the author OptedIn
      Originally Posted by relfe View Post

      Read all the material by Dan Kennedy on affluent marketing. He is the expert.
      The OP hasn't returned for 8 months. I doubt there's much interest, remaining
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