What challenges do you face when writing and creating content for your business?

Creating fresh content is definitely not easy.

But... I'm going to disagree with you on your suggestions. I feel like Fiverr caters to businesses who are only interested in pumping out sub-par content in a desperate attempt to reach their buyers. And here's the thing:

Flooding the market with rehashed blog posts isn't the best long-term content strategy.

I'm not saying there aren't great writers on Fiverr. But, even if they're great, I just don't see how they'd have the time to ensure every post they produce matches the quality standards needed to succeed in the world of content marketing today.

That's my two-cents.

I used to be in the same boat.

My life consisted of pumping out posts on viciously boring topics, then promoting them in communities packed with people I had nothing in common with. It was extremely exhausting -- better said, it was extremely unsustainable.

I didn't understand the weight of my behavior until I heard a quote from Jordan Peterson, a psychology professor at the University of Toronto, on discovering your interests:

"You don't choose your interests, your interests choose you."

(actually, it was a quote from one of his followers, but you get the point.)

I always wondered why my content strategies weren't working. And then it hit me.

I have no interest in what I'm writing about.

My blog posts weren't performing well because they were boring as ****. My readers could feel my disinterest through their computer screens. I hated writing not because of writing itself, but because I chose to write about things that made me want to off myself.

I don't know about you, but I didn't start writing to make my life worse. And that's why I only write about things I'm interested in.

Now, I realize that's a tough thing to ask of someone, especially if they're knee deep in the waters of a business that doesn't fire them up. And to those in that situation, I can only give you one piece of advice:

Outsource your writing if you can.

Don't make your life miserable if you actually hate writing about topics in your business. Let someone else take care of the work while you focus on other parts of your business.