User Ubersuggest to find out what the best keyword ideas are for the word 'photography'. With that data write content on your website and/or blog. If you don't own a website write guest post on industry related blogs.
https://neilpatel.com/ubersuggest/

Since you are using a short tail keyword, youcan use your long tail keyword in your description while using the short tail in your permalink. You can also create an in-depth post on the long tail keyword and share your posts on social media sites.

Loren