How to get quality visitors to your site through marketing?

10 replies
I have a startup e-commerce site. Its not re-inventing the wheel, as we are looking to sell our stock footage library to the creative community for a terrific price. Lower than competitors. We need to target video editors and post-production companies. Need them to search our library before checking out the more expensive options. What are the most effective online marketing strategies to target a niche like this? We are experimenting/fine-tuning Ad Words and Trueview promotions, but are looking for other ideas.

Thanks for any help!
#marketing #quality #site #visitors
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  • Profile picture of the author erin31
    I would provide visitors with free relevant ebook.
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    • Profile picture of the author davepd2
      Thanks for the idea. we do offer free footage element packs, and this is bringing in some traffic and downloads.
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  • Profile picture of the author Kent Hopkins
    Yes, that is what we do, sometimes books sometimes videos, whatever. Just give them more content than they expect and make sure it is true quality and something someone would pay for. Then just give it away for free. I like to do this in exchange for their email sign up and deliver it in email. This way they do not provide a bogus email address. They are also very inclined to actually read further emails because you have delivered something they truly wanted and over delivered in quality at as well. They will like and trust you. In a heavily distracted world that we live in these days, this seems to be quite effective, at least for us and I know of many friends that use this method as well.
    Doubts Kill More Dreams Than Failure Ever Will.
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  • Profile picture of the author Jason Kanigan
    At least you have a focus and a target market. That's a really good start. Now start thinking like them. What Search terms would you enter into Google or YouTube to start looking for what you provide? Where would you go? Get in front of them there.
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  • Profile picture of the author cearionmarie
    When it comes to marketing there is many other ways to go around it. Influencer marketing for example can generate good conversions. Social media marketing too can make you stand you. You can join FB pages who might be interested in what you sell. I know, because I have come across many groups like this.

    Cearion Uy - Marketing Advisor

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    • Profile picture of the author davepd2
      Thanks for the tips. Can you explain Influencer Marketing?
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  • Profile picture of the author Ethan Mather
    Good SEO will attract the right visitors if you optimise the right keywords in your content, if you're using wordpress a good plug in is Yoast SEO. It takes some time to improve your rankings but is completely free so is worth it. You can use key word research in your ad words account to see the popularity of search terms. Im guessing if you are already setting up adword campaigns you'll already have some good key words that you can also use for SEO.
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  • Profile picture of the author Veronica Dsouza
    Business-to-business marketing begins by finding your target market and adapting your content to effectively reach that market. Business-to-business (B2B) marketing campaigns are especially important for your organization as a majority of your transactions are likely to be between yourself and another organization.
    Online lead generation is easy and cost effective way to get new leads. Online lead generation methods are,
    Content Marketing
    Customer referral
    SEO, SEM and PPC
    Cross Promotion
    Social media
    Direct Mailing
    These are free medium you can go through which can be very complicated and tedious, instead you can go through some paid tools that provides you the leads and are also reliable such as,
    These tools will help you to get enough leads you need and can help you to get quality leads.
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  • Profile picture of the author ChrisBa
    How can you target your audience/demographics?

    I'm not really too familiar with this niche, could you use keywords on ppc? Or interests on Facebook ads?
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  • Profile picture of the author Laracraft Lara
    Advertisement on social media, promote your content, and vary the length content, Head lines will be parts of your content, Target long tail keyword, guest post blogging, Invite Others to Guest Blog on Your Site, Go After Referral Traffic, Link Internally, Make Sure Your Site is Fast, Submit Your Content to Aggregator Sites.
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