I have a startup e-commerce site. Its not re-inventing the wheel, as we are looking to sell our stock footage library to the creative community for a terrific price. Lower than competitors. We need to target video editors and post-production companies. Need them to search our library before checking out the more expensive options. What are the most effective online marketing strategies to target a niche like this? We are experimenting/fine-tuning Ad Words and Trueview promotions, but are looking for other ideas.
Thanks for any help!