The USP of my product is how to plan your wedding like a professional when you can't afford to hire one. It's definitely geared towards budget or DIY type couples. I am selling it for $47 and offering a 3-page wedding checklist PDF (highly desirable) as my lead generator for my email list.
I have been focusing on the organic growth of my Instagram account with fun, relatable content - but, let's just say my imagery isn't the normal, fairytale and dreamy content that floods the industry. I know there are other brides or couples like me out there that
I'm trying to figure out where to focus my energies with a limited budget and a baby taking up most of my time - are there options below that YOU would focus on first if this were your product? Or something that I'm missing? Any suggestions appreciated! I really believe in my product and it's all about awareness, and then of course, conversions. Thanks!
1. Facebook Ads
2. Instagram Ads
3. Pinterest - Tailwind optimization, Promoted Pins, etc.
4. Google AdWords
5. Influencer Promo
6. Offline Marketing - Flyers, cards in wedding-related shops, etc.
7. Explore Kindle options?!
And finally, reduce my price?!