First steps into SEO/PPC. Looking for advice in a tough market
I have a small translation agency that is making its revenue through outbound prospecting. We are 2 guys doing business development, and a few contractors building lists and validating emails for us. While the method words, it's not really paying off anymore: we are not growing and it's always a struggle every month as there's always uncertainty on how much money we will get.
We are looking forward to experiment in the online channel, however, we are not sure what to expect, and if it would be wise to go this route.
To put it short:
1. PPC: there are big players with big money putting thousands every day. Some agencies: translated.net (€15m/revenue/year) and strakertranslations.com ($12m/revenue/year). My feeling is that a small fish like us without any knowledge will just loose money without any results. CPC in valuable keywords range from $10 to $60. (1 order could be anything from $100 to $300)
2. SEO: market is locked as well. examples: trustedtranslations.com, daytranslations.com. A quick check on ahrefs and keysearch shows these competitors ranking in 1-10 positions for several long tail keywords. While we could go this route, I imagine at least 6 months of hard effort with unknown results. However, I think the effort will pay off as there are several long tail keywords with low scores where we could start to rank, and the fact that several agencies are doing SEO means there's ROI.
We have a barely inexistent Internet presence, and just redesigned our website, with zero traffic.
My first idea is to go on the SEO path, paying somebody to start writing content for landing pages with identified keywords. Then, at the level of promotion, I would ran FB ads targeted to these landing pages. On a third step, I would start blogging. But I don't know what to do next to get back links.
What would you suggest to do? How could I start on IM, limiting my risks?
Thank you,
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