Is it better to use a real name or a brand when selling digital products?

23 replies
What works better when selling digital products?
Do you really need to use a person's name or can you become famous and sell digital products just as well using a pseudonym like let's say like 'Post Malone' or 'Thoughty2'.

Would love to get your opinions on this.
#brand #digital #products #real #selling
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  • Profile picture of the author radu
    If you have a great name why not?

    It can work very good a pen name with resonance, with personality, easy to remember, short and exotic. For example Marko, Frank, Zoso, etc. The names you listed are more suitable if you are in the gaming business.
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    • What if you don't have a very rememberable name?
      My goal is to become a celebrity that sells digital products.
      For example: You're selling Diet products. Would a name such as (not actual name) "Keto Time" be okay? "I'm KetoTime and today I'm gonna reveal you..."

      Antother example: You're selling money making products. Would a name such as 'LuxuryHub' be okay? "I'm LuxuryHub and today I'm gonna show you..."


      Or does a real-sounding name always works the best for conversions and gaining trust?
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      • Profile picture of the author radu
        Originally Posted by SeniorAlexandro View Post

        What if you don't have a very rememberable name?
        My goal is to become a celebrity that sells digital products.
        For example: You're selling Diet products. Would a name such as (not actual name) "Keto Time" be okay? "I'm KetoTime and today I'm gonna reveal you..."

        Antother example: You're selling money making products. Would a name such as 'LuxuryHub' be okay? "I'm LuxuryHub and today I'm gonna show you..."


        Or does a real-sounding name always works the best for conversions and gaining trust?
        Definitely "a real-sounding name" is better if you are a soloprenuer/blogger/freelancer. But if you want to build a company without building a brand for yourself as a person that delivers great value then you can go with "LuxuryHub" etc..it depends on your goals..
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  • Profile picture of the author kgibest2
    You can use your real name if you are sure of what you are selling and you are ready to stand behind it because you know it works. Most people are only after the money so they stand behind fake names.

    On the other hand, you can use your real name and put it behind a brand such as "hi I'm John from KetoTime...." that is if ketotime is a brand you are building and you are ready to stand by the products that you are promoting.

    Most people promote every "Tom, Dick and Harry" because of the money especially in the mmo niche
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  • Profile picture of the author itchydog
    I think people care more about whether or not your product is going to help them than what your name is. I see lots of digital marketers who avoid using names, there are several clickbank products where it is obvious they don't use real names and then there's the nattyornot website where the author doesn't reveal his name at all.
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  • Profile picture of the author IGotMine
    A lot depends on what your name is. My name is so common you can't find anything about me on Google before about page 58.

    It also depends on your niche and your goals. e.g. - If you are running a gaming site, you might be better served with a gamer handle.
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  • Profile picture of the author superowid
    You need both... real/pen name and brand name.
    If your real name is too common, just use your pen name.
    Make it simple/short and easy to remember.
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  • Profile picture of the author Aaden Taylor
    Yes, Real name or brand name (If it is too much popular) give big impact on your product selling. It give double value to your business or product in front of customers.
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  • It all depends on what your goal is.

    Create two versions of your digital product using a pen name and your own name, and test which sells best for you.

    Eben pagan made over $10million in product sales using a pen name David De Angelo as the author of "Double your Dating" .

    He only managed to make over $2million in product sales using his own name in the make money online niche.

    If your want to become a mini celebrity in your niche, then use your own name. If your aim is to make money in some obscure niche, then use a pen name to author/create your digital products
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  • Profile picture of the author Oziboomer
    It depends on what you are already known for.

    If you have authority under your own name and are known to have skills in a specific niche then it makes sense to leverage your own name.

    For example I'm known in my main business niche and also through my various world records and public awards etc so it makes sense when I'm doing something related to my industry that I use my own name.

    In digital marketing however I might have a niche that I'm not known for publicly so I write under a ghost name.

    If you are going to build a brand under a ghost name then you need to stick with that name for that brand.

    It is much like my father who was a professor, conductor and concert violinist. He used a performing name that was constructed to become his brand.

    The most moving thing my father (and I) encountered when he used his performing name, which he concocted, was when a person who lost all their relatives including a brother in the Second World War and they believed my Dad was their long lost brother. Scary thing was they looked alike.

    If you are a performer or writer or internet marketer you can certainly create a name to use but you need to decide what you want to be known for.

    Sometimes it is best to use your real name and be proud of what you create.

    Best regards,

    Ozi
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  • Profile picture of the author ehlee
    I believe content and value matter more. Using your real name is not important. Browsing the IM forums, I noticed the millionaires keep a low profile. It's up to you though. What's important is that you make a decision and take massive action.
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  • Profile picture of the author SMworkcafe
    Being an influencer in the niche can make it easy for you to 'introduce' your product to your followers. Being an influencer on Twitter related to 'makeyourownlane' or 'bigdata' have given me an advantage on many levels.

    Pseudonym close enough to a marketer's real name makes me respect the person and his/her products or services. Pseudonyms arranged as too many synonyms of what the product is all about makes me want to skip the sales letter.

    I find marketers brave when they use their real last names on the web to introduce products accordingly. I use pseudonym on the web and this does not make me less trustworthy. Clients, infact, respect it.
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  • Profile picture of the author The Niche Man
    Brand names seems to work best online. Although what you name it seems to be wide open. Picking a name that describes what you do used to be the ticket. Not anymore for some reason.

    Now it seems eveyone chooses a name that requires others to ask what you do. For example, Google, Twitter, Zillow, Mind Valley, Apple, etc.. My guess is as long as the name is under two syllables you're good to go.
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  • Pseudonym works better these days to some extent but If there is no quality or are no results, that will not help in long term.
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  • Profile picture of the author ryanbiddulph
    Hi Senior Alexandro,

    If you get 100% on your pen name, go for it. You will have success.

    But most marketers avoid using their real name from an energy of fear; said fear follows them around like a little puppy, and they struggle to make sales with a pen name because they feel like a fraud, not genuine at all, and potential buyers feel the fear-vibe and stay away.

    Note; I like your Warrior Forum name. Different. Fun. If it feels good, go for it.

    I decided to go with my name because I felt genuine doing it. No hiding. You get who I am. This aided me in building my blog and brand. Never felt I was hiding, or being anybody other than Ryan Biddulph.

    Ryan
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  • Profile picture of the author XenelSoft
    Hi ,
    Its better to use brand name while selling digital products because It creates a big impact on your product selling.
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  • Profile picture of the author cearionmarie
    If your name is easy to remember then why not? Ferrari, Lamborghini, Ford are names of the persons who started their own business.
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  • Profile picture of the author Billie Scott
    I really don't think it matters. Pen name or real name. What matters is the product you are selling and is it really your intent to help someone else with what you are selling or are you just trying to make a buck?
    The universe knows. "pay it forward" help someone else and the money will come.
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    • Originally Posted by Billie Scott View Post

      is it really your intent to help someone else with what you are selling or are you just trying to make a buck?
      We all hope to do both when creating our information products, but ones intent to help is almost always overridden by the need to make money online.

      Your initial intent should be to solve your niches' core problems and create your products to be a solution to those core problems.

      More than often the need to generate income online overrides the ethics and integrity of the product vendor and affiliate marketers.

      Originally Posted by Billie Scott View Post

      The universe knows. "pay it forward" help someone else and the money will come.
      It's true in most cases, but not always. When your products are good at solving a niche problem, then the money will come.
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  • Profile picture of the author rdpproviders
    No Problem with your own name But product name is good in our view.
    Well you can go with product name its better for advertise.
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  • Profile picture of the author RjMaan
    Both name are good because the large seller are using their own name instead of Brand's name. You can also use the brand name along with your name.
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  • Profile picture of the author stephenchong
    Its always better to use your name if you are the person behind that brand. You can also use your brand and Company name where ever required so that it helps in Brand building and make your online reputation strong. There are several Marketing platforms where you can promote your business and you can use your name to.
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    • Profile picture of the author OptedIn
      Originally Posted by stephenchong View Post

      Its always better to use your name if you are the person behind that brand.
      And how do people know that it's your real name? Think about it???
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