When I set up my Adwords, I would like them to go to my direct website: Career Services by Elle | Resumes, Cover Letters, LinkedIn
But my online store is where I would like my visitors to eventually go (to make their purchase). My online store is on bigcartel (which customers can access through Career Services by Elle | Resumes, Cover Letters, LinkedIn).
So to see if my ads are effective, I need to track conversions from my online store.
How do I set up my google analytics account where I can see
1. Who clicked my link from Google Adwords and landed on my website (ellecareerservices.net).
2. Who from that traffic made a purchase on my online store (ellecareerservices -- Home)
Honestly all of this is confusing, I really wish Google Analytics was a bit more user friendly .