Google Analytics Help - Confusing

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I am trying to set up tracking on Google Analytics for my website.

When I set up my Adwords, I would like them to go to my direct website: Career Services by Elle | Resumes, Cover Letters, LinkedIn

But my online store is where I would like my visitors to eventually go (to make their purchase). My online store is on bigcartel (which customers can access through Career Services by Elle | Resumes, Cover Letters, LinkedIn).

So to see if my ads are effective, I need to track conversions from my online store.

How do I set up my google analytics account where I can see

1. Who clicked my link from Google Adwords and landed on my website (

2. Who from that traffic made a purchase on my online store (ellecareerservices -- Home)

Honestly all of this is confusing, I really wish Google Analytics was a bit more user friendly .
#analytics #confusing #google
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