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Facebook video-add with no text limited reach because of text

by Jan Billund
4 replies
Hi!
I'm new here, but hope it's the right forum to ask the following question.
I've tested a Facebook-add with a video. It is a very effective add when it comes to price pr. click, but the reach is not good.
In Facebook administrator I get the message, that the amount of text on the add might reduce the reach. This troubles me, because there is no text on the video.
The video is a screen recording of a word document beeing proof read. The documnet of course consist of letters and words, but is this what makes Facebook react on the amount of text?
If so, what do I do? Does anyone have a suggestion?
You can see the video here.
Thanks in advance :-)
/Jan
#facebook #limited #reach #text #videoadd
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  • Profile picture of the author radu
    Originally Posted by Jan Billund View Post

    Hi!
    I'm new here, but hope it's the right forum to ask the following question.
    I've tested a Facebook-add with a video. It is a very effective add when it comes to price pr. click, but the reach is not good.
    In Facebook administrator I get the message, that the amount of text on the add might reduce the reach. This troubles me, because there is no text on the video.
    The video is a screen recording of a word document beeing proof read. The documnet of course consist of letters and words, but is this what makes Facebook react on the amount of text?
    If so, what do I do? Does anyone have a suggestion?
    You can see the video here.
    Thanks in advance :-)
    /Jan
    You meant "Facebook ad" probably...

    Facebook has a special tool that is able to read the text in any ad..I'd suggest to read the advertising guidelines in terms of how much text is recommended having in your video ads..

    Anyway...monitor the ad and see how much traffic it's getting..it might be good enough as it is
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