This is my first time here and although I have a fair bit of knowledge in the industry (I work for a CPA advertising company), I am making my first steps towards building my own online business.
I am looking to gain authority in my niche. I have a lot of knowledge in the niche, lots to write about, an idea for a product funnel and a basic strategy in my mind.
The problem is that I always get hung up on the little details. I am currently deciding whether I should brand my blog or whether I should use my own name (Charles Ngo, etc.)
What are the pros and cons of using a brand/seo keyword style domain name vs. using personal branding?
Some things I have thought about are the fact I can use my personal social accounts so there is less to manage, and I can get away with varying the stuff I'm talking about (dipping into other niches as my name isn't tied to one niche)