What should my objective be on Facebook ads

8 replies
I want to run a Facebook ads for a CPA sign up offer but I am not sure what my objective should be
#ads #facebook #objective
Avatar of Unregistered
  • Profile picture of the author mihaiterra
    Well, you could start with traffic, and later on use the pixel to create a retargeting and a lookalike audience.
    You can also go with page views, and try the above mentioned

    Also, Purchases/sales/conversions.

    It's really up to you. best way to decide, is, what am I trying to achieve with this campaign : is it engagement, do I want my brand to be seen, my content to be seen, or to sell ?

    if you answer that question honestly, you can easily choose your objective
    {{ DiscussionBoard.errors[11348048].message }}
  • Profile picture of the author romanepo
    Targeting , Region ,Category ,Budgeting , Products etc etc.At first make your targeted strategy and make a design how you reach you destination.
    Signature
    Signup Domain Plan & Create Online Identity at no cost
    TECHNOLOGY Solution & Services | SaaS, IoT, IaaS, PaaS | LayerSYSTEM.com
    {{ DiscussionBoard.errors[11348352].message }}
    • Profile picture of the author mihaiterra
      He's talking about campaign objective, mate.
      {{ DiscussionBoard.errors[11348654].message }}
  • Profile picture of the author DomainNameBroker
    Generating maximum number of leads at the lowest cost.
    {{ DiscussionBoard.errors[11348998].message }}
  • Profile picture of the author Akinsola Idowu
    Thanks for your contribution so far
    {{ DiscussionBoard.errors[11349288].message }}
  • Profile picture of the author Natalya Jonhson
    Facebook ads are focused on two objectives which are Cost effective and relevant. First off, you need to remain inside your allotted week after week or month to a month go through with Facebook to keep away from over introduction and futile snaps. Advertisement spend can shoot up in a rush when you're focusing on isn't powerful or set suitably, which conveys you to the following stage.
    {{ DiscussionBoard.errors[11349391].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by Akinsola Idowu View Post

    I want to run a Facebook ads for a CPA sign up offer but I am not sure what my objective should be
    It looks like you are looking for leads/signups.
    {{ DiscussionBoard.errors[11350952].message }}
  • Once you set up who you want the ads to go to, all you really have control over is the pitch.

    Your copy is what is going to sell and you need to make it catching, quick and to the point.

    I know people do video ads on YouTube for this type of thing. Ad is about 90 seconds.

    If you are using text the first part is what will be seen first unless someone clicks on the ad to see the rest.

    I would focus on the ad, which will generate more traffic.
    {{ DiscussionBoard.errors[11351110].message }}
Avatar of Unregistered

Trending Topics