How would I go about creating a "sales funnel" with this website?

18 replies
Hi, I'm having trouble figuring out exactly how I should utilize aWeber to its fullest potential in order to create some sort of sales funnel. I always hear that "the money is in the list" and that I should be focusing primarily on email marketing.

However, I haven't been doing that. Basically, I have a website in which I get most of my traffic from YouTube. I have a "members area" which costs $47 to access for a lifetime membership. I also have a $9 eBook. For the last 7 months or so, I have been making about $1000/month from sales, but it has been a direct result of people finding my website, seeing the banner ad for my own course, and then purchasing the course (or the eBook).

I do have a "stay updated" newsletter as well...I email this list about once per month letting them know of all the new free content that I have added as well as new content that I have added to the members area.

I'm wondering how I would go about creating some sort of "sales funnel" via. an autoresponder series or something?

I have also created a free "mini-course", which I will be giving away for free once they sign up to my list. However, I still don't know how to actually create a "sales funnel" out of these things...They want the free mini-course, so they sign up to my list...then if they like the mini-course, they may buy the full course. But after that...then what?

I don't know why I'm struggling so much with this step here.

Thanks!
#creating #sales funnel #website
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  • Profile picture of the author Michael Meaney
    You're sitting on a gold-mine.

    You've got the right idea about using the mini-course (or whatever is desirable to your audience) to entice them to subscribe.

    So I know we're speaking the same langue, do you know what I mean by One Time Offer, Upsell and Downsell?

    A funnel could look this... if you need me to explain any part let me know.

    Part 1:


    This assumes your subscribe button is in your sidebar.

    If this makes sense to you, I will post the second part.
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  • Profile picture of the author Bkelly301
    Hey thanks for the reply. The thing is that I'm not in the "MMO" niche, and I only have my $47 product and $9 product. I just recently upped my prices to $67 and $15, but I certainly don't have anything for $2K...

    So I'm just wondering how you go about making a simple sales funnel having only 2 products?
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    • Profile picture of the author Michael Meaney
      Originally Posted by Bkelly301 View Post

      Hey thanks for the reply. The thing is that I'm not in the "MMO" niche, and I only have my $47 product and $9 product. I just recently upped my prices to $67 and $15, but I certainly don't have anything for $2K...

      So I'm just wondering how you go about making a simple sales funnel having only 2 products?
      If you're not in the MMO niche then it works even better.

      I'm going to assume that you don't want to add any products, or change your offers (you don't need to).

      Either way, it's not the number of products you have, or the price points of them.

      Look at the process itself, that's the important part, not the prices or the niche.

      You can have a funnel with 1 product.

      Have you got your head around it? Its great that you have 2 products here.

      Lowest priced item on the front end ($15), the more expensive one on the backend as an upsell ($67).

      You'll profit on the backend, assuming both products are related.

      Let me know if you understand the process so far and want the rest of the funnel.
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    • Profile picture of the author Oziboomer
      Originally Posted by Bkelly301 View Post

      So I'm just wondering how you go about making a simple sales funnel having only 2 products?
      Find some JV partners who have other products (preferably recurring) who you can refer your customers to and pick up the commission.

      Think about what else your customers would find valuable and find those things.

      Test whether you can make your $47 one time into a monthly recurring by either offering a lower monthly cost as a downsell or as an upsell to your initial lower ticket offer.

      Best regards,

      Ozi
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Bkelly301 View Post

    Hi, I'm having trouble figuring out exactly how I should utilize aWeber to its fullest potential in order to create some sort of sales funnel. I always hear that "the money is in the list" and that I should be focusing primarily on email marketing.

    However, I haven't been doing that. Basically, I have a website in which I get most of my traffic from YouTube. I have a "members area" which costs $47 to access for a lifetime membership. I also have a $9 eBook. For the last 7 months or so, I have been making about $1000/month from sales, but it has been a direct result of people finding my website, seeing the banner ad for my own course, and then purchasing the course (or the eBook).

    I do have a "stay updated" newsletter as well...I email this list about once per month letting them know of all the new free content that I have added as well as new content that I have added to the members area.

    I'm wondering how I would go about creating some sort of "sales funnel" via. an autoresponder series or something?

    I have also created a free "mini-course", which I will be giving away for free once they sign up to my list. However, I still don't know how to actually create a "sales funnel" out of these things...They want the free mini-course, so they sign up to my list...then if they like the mini-course, they may buy the full course. But after that...then what?

    I don't know why I'm struggling so much with this step here.

    Thanks!


    $1000 in sales for what, the ebook or the membership? Which one is making the most money? Odds are that's where you need to focus. Please don't say 50/50.
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    • Profile picture of the author Bkelly301
      When you guys are talking about upsells and downsells...Can you do this all right in the email sequence?

      I do understand the concept of upsells and downsells, but putting into an automated email sequence is what I'm not so sure about.

      My website just has a simple "pay now" PayPal button on it for both the course access and the eBook.


      Originally Posted by yukon View Post

      $1000 in sales for what, the ebook or the membership? Which one is making the most money? Odds are that's where you need to focus. Please don't say 50/50.
      Well, last month I think I sold about 30 copies of the eBook @ $9, and like 25 copies of the course @ $47. Both products sell about the same amount each month. Obviously the course results in larger portion of the total monthly income. In March, I did $1620 in total sales (again coming from both products in roughly equal amounts).
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      • Profile picture of the author Oziboomer
        Originally Posted by Bkelly301 View Post

        When you guys are talking about upsells and downsells...Can you do this all right in the email sequence?

        My website just has a simple "pay now" PayPal button on it for both the course access and the eBook.
        You don't have to do it in an email sequence.

        You can do it all with a variety of pages and links either directly or via the return URL from PayPal.

        You can sell additional products via email but even if you have a simple PayPal button you can control the return URL after purchase so all you need to do is create a page to set the next item and use that URL as the return URL inside PayPal.

        So for example. Person buys $9 ebook and the thank you page has the $47 course and a "No Thanks" button.

        If person purchases $47 course after the $9 sale then direct to the product.

        If person clicks "No Thanks" redirect to another page where you have the $47 course either sold at a OTO price of say $27 or better still offer the $47 course at maybe $9 recurring monthly as you know they will spend that and if they subscribe they may "stick" for many months if you keep delivering value to them.

        If you want to take it deeper you can add additional downsell or upsell options or one other option is to try to get people to "lock-in" a lower recurring price knowing others are paying more for the same service.

        Best regards,

        Ozi
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        • Profile picture of the author Bkelly301
          This is excellent stuff. Thanks for the tips and suggestions!
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Bkelly301 View Post

        Well, last month I think I sold about 30 copies of the eBook @ $9, and like 25 copies of the course @ $47. Both products sell about the same amount each month. Obviously the course results in larger portion of the total monthly income. In March, I did $1620 in total sales (again coming from both products in roughly equal amounts).
        I figured you would say 50/50.

        Does the majority of ebook buyers also buy the membership?

        Are you advertising the membership inside the ebook to drive more membership sales? If not, you need to be encouraging ebook buyers with extended content they can only get with a membership.
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  • Profile picture of the author Risktaker89
    Just understand that the email series is the end of the funnel - this is where you will send emails on your front end product and subsequently to your higher priced products.

    The funnel itself starts from the landing page.

    You will want to then direct all forms of traffic to your landing page first then only to your ebook then your membership site. (This can be all done from the front end the moment somebody opts in to your list)

    Your follow up emails will then be geared to getting them to sign up for your membership later on.
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  • Profile picture of the author Judey
    You can create a follow-up email funnel.

    Day 1 : Your Free Report : Send them , the report they opted in for and also remind them of your offer.

    Day 2 : Story+ pitch :
    This email you'll use story to sell your $7 low ticket offer.. People love stories, tell them how the product can impact their life.

    Day 3: HARD Pitch : This email also sells your low ticket offer and reminding them the core benefits of your offer.

    Day 4: FINAL Chance : Tell tgem it's the final chance to get your low ticket offer.

    Day 5& 6 : Give FREE Content. Provide value, when they like your Free stuff , they'll trust you and more likely to buy your paid stuff so as to get more information.

    Day 7 : High Ticket offer: This time you'll be selling a high ticket offer for $297/397 or more. You can also check out jvzoo & clickbank for high ticket offers.

    Day 8 : Hard Pitch : You tell them the core benefit of the offer. Just like day 3

    Day 9 : Content Pitch : Give them some valuable conten and remind them of the high ticket offer you're selling.

    Day 10 : Final Chance : This is whereby you tell your audience to take action because it's the last chance for them to get the product you're offering.
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  • Profile picture of the author NathanZad
    If you're not in the MMO niche, and you want to keep your audience, don't hard sell them every damned day.

    Send them regular content (weekly, daily, whatever works for you), with your offer at the end or in the footer of your email.

    Then, every 10th email, make the email all about your offer.

    Every 3-6 months, do a discount.

    But don't hammer them with the same offer day after day. More trust = more sales over the long haul.
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    • Profile picture of the author Bkelly301
      Originally Posted by NathanZad View Post

      If you're not in the MMO niche, and you want to keep your audience, don't hard sell them every damned day.

      Send them regular content (weekly, daily, whatever works for you), with your offer at the end or in the footer of your email.

      Then, every 10th email, make the email all about your offer.

      Every 3-6 months, do a discount.

      But don't hammer them with the same offer day after day. More trust = more sales over the long haul.
      I like the every 3-6 months do a discount thing! And I agree about not hammering them every day about what I'm selling (the membership).

      Right now I'm creating my email series, which contains only 4 emails so far.

      Email 1 - sent instantly when they sign up...this lets them know about how to navigate around my site, and about my $15 ebook and $67 lifetime membership.

      Email 2 - sent the next day...this lets them know about my free mini-course. This course is accessible through the navigation menu of the website, but I just want to remind them to check this out. The mini-course is designed to entice them to buy the "full version" (which is my main product....the site membership for $67).

      Email 3 and so on - these are sent every 7 days after email 2. This is just where I let them know about various free content on my site (my personal favorite blog posts). These emails do contain a very soft reminder about the "member's area" (which again is my main product for $67).

      Maybe I will make Email #10 a discount for the product. I like this!

      Thanks for the suggestions!
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  • Profile picture of the author JohnVianny
    Email EVERY DAY: lots of studies have shown that you can only make more money.

    Of course you need to put more content in these emails and more promotion.

    FIRSTLY start to have an high ticket product: and put all your effort in advertise it after they buy your membership lifetime.

    What could be that product? a course, a coaching etc. better a course cause a coaching is not scalable (you have 24h not infinite)

    Then studying how to make a sales funnel is a whole proccess, it cannot be simplified here in two paragraphs since it's the core of online business
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  • Profile picture of the author savyeman
    It's possible to make money with funnels but it needs to be in a way that encourages the prospect to purchase another product. In order for a sales funnel to be very successful your first product need to be of good quality.

    If your marketing to your list. You need to have trust build with your list first.
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  • Profile picture of the author jikajika
    A guy named Bastian Ernst talks A LOT about setting up sales funnels.
    He runs a blog called Wild Audience.
    He did a breakdown, and even added on a few ideas, to Gary Vaynerchuk's $100M sales funnel if you're curious to read.

    Hope that helps - but Micheal Meaney is on point with his suggestions too.
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  • Profile picture of the author DURABLEOILCOM
    You should be doing extensive research and using the website ClickFunnels to get something proven to work.
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  • Profile picture of the author salsym
    Originally Posted by Bkelly301 View Post

    Hi, I'm having trouble figuring out exactly how I should utilize aWeber to its fullest potential in order to create some sort of sales funnel. I always hear that "the money is in the list" and that I should be focusing primarily on email marketing.

    However, I haven't been doing that. Basically, I have a website in which I get most of my traffic from YouTube. I have a "members area" which costs $47 to access for a lifetime membership. I also have a $9 eBook. For the last 7 months or so, I have been making about $1000/month from sales, but it has been a direct result of people finding my website, seeing the banner ad for my own course, and then purchasing the course (or the eBook).

    I do have a "stay updated" newsletter as well...I email this list about once per month letting them know of all the new free content that I have added as well as new content that I have added to the members area.

    I'm wondering how I would go about creating some sort of "sales funnel" via. an autoresponder series or something?

    I have also created a free "mini-course", which I will be giving away for free once they sign up to my list. However, I still don't know how to actually create a "sales funnel" out of these things...They want the free mini-course, so they sign up to my list...then if they like the mini-course, they may buy the full course. But after that...then what?

    I don't know why I'm struggling so much with this step here.

    Thanks!
    First of all, congratulation, you have done very well so far. If I were you, I will make an effective landing page along with a thank you page with double optin. Show a beautiful picture of your mini course on the landing page and redirect people to the mini course from the email activation content. All the best.
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