Free or Low Cost Marketing

36 replies
I'm trying to figure out some other areas where I can promote my business online. I am currently paying monthly for advertisement on a website where I'm seeing a nice ROI, but I would like to try other options just in case the well runs dry (I don't prefer to put all of my eggs in one basket).

Besides Facebook, Fiverr, and Google, what are other options for where a Career Services company (Resume, LinkedIn Profiles, etc.) can be advertised/posted to get more exposure + more clients?
#cost #free #low #marketing
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  • Profile picture of the author DaveMartin
    You could try upwork as well as possibly starting a youtube channel providing career tips and advice etc.
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    • Your right DaveMartin, you have to use multiple platforms too, you can't just say, i'm only going to advertise on say, twitter. While they are great and actually recommended. You need to advertise on all listings you come across, even various business listings you find on line.
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  • Originally Posted by Danielle Holmes View Post

    Besides Facebook, Fiverr, and Google, what are other options for where a Career Services company (Resume, LinkedIn Profiles, etc.) can be advertised/posted to get more exposure + more clients?
    All you have to do is use Google's search engine and you will find many places to market and advertise online. Below is a list I found on this website.

    https://quickbooks.intuit.com/r/mark...product-today/

    * Sears.com - the famous retail giant offers an online marketplace where you can list your products for sale.

    * Buy.com - an expansive online marketplace that receives a lot of traffic.

    * Newegg.com - the second largest online only retailer in the U.S. now has its own marketplace.

    * Etsy.com - the largest online marketplace for handmade and vintage items.

    * Pricefalls.com - a Dutch auction site that offers a fixed-price marketplace as well.

    * Shoply.com - a free marketplace operating specifically with the small business owner in mind.

    * SOCexchange.com - a fixed fee of $10 a year allows access to list at this marketplace.

    * iOffer.com - a well-traveled commission based marketplace.

    * eCrater.com - a free marketplace that offers customizable online stores to retailers.

    * Bonanza.com*- a sales commission based online marketplace with a social community theme.

    * Blujay.com - a free classified marketplace that allows for unlimited ad postings.

    * ArtFire.com - a free marketplace geared toward sellers of handmade products.

    * Wigix.com - a self-billed online catalog of products that has a marketplace for sellers.

    * Offeritem.com - a free marketplace that provides an online store and shopping cart to sellers.

    *Shophandmade.com - like the name suggests, a marketplace geared toward sellers of handmade items.

    * Zibbet.com - a fixed price marketplace for handmade goods, fine art, vintage items and crafting supplies.

    * 3tailer.com - a marketplace that seeks to connect vendors with buyers in niche markets.

    *Atomicmall.com - a marketplace that has both set price and auction options.

    * Sell.com - a marketplace organized in a classified ad format.

    * Xoole.com - a marketplace focusing on independent sellers.
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    • Profile picture of the author Danielle Holmes
      I've used google search, I thought I would come to this forum since the members on here have a lot of knowledge about marketing. Many of the links you provided are for physical products. Which is another reason why I didn't want to rely on google alone and figured I would ask the pros on here. Thanks anyway!
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      • Originally Posted by Danielle Holmes View Post

        I've used google search, I thought I would come to this forum since the members on here have a lot of knowledge about marketing.
        The "pro's" on this forum will not tell you where they are getting their traffic from. Your traffic source is something that you will nurture before it becomes saturated with your competition.

        Find out where your competition is advertising online, and advertise on those websites.

        Traffic sources have to be tested, and split tested regularly, to improve your conversion rates. So just because I am successful using a traffic source to drive traffic to my sales funnels, that doesn't automatically mean that your sales funnel will generate any sales from that same traffic source

        Therefore you have to do your own research regarding where to advertise online, and which traffic source converts best with your offer. Even if the "pro's" told you where to advertise, that traffic source suggested by them, may not convert to any sales for your sales funnels.

        Originally Posted by Danielle Holmes View Post

        Many of the links you provided are for physical products. Which is another reason why I didn't want to rely on google alone and figured I would ask the pros on here. Thanks anyway!
        The list I gave was just an example of what's possible when doing a google search..."where to advertise online/digital products online "

        You will only advertise if the traffic source is a good fit for your offer.

        Bing advertising, Pinterest advertising, plenty of fish advertising and niched forum advertising, are alternative places to market your offer online.

        Please do research, or do a course on how to advertise on those advertising platforms effectively, before you invest in an online advertising campaign.
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  • Profile picture of the author Frank Donovan
    Originally Posted by Danielle Holmes View Post

    Besides Facebook, Fiverr, and Google, what are other options for where a Career Services company (Resume, LinkedIn Profiles, etc.) can be advertised/posted to get more exposure + more clients?
    Chances are your existing clients have friends and colleagues who'd benefit from your services, so offer them an incentive to refer prospects to you. As you're a new business, your customers will be recently recruited, so you should strike while the iron's hot to take advantage of the goodwill. Word of mouth will be an important factor in building your profile.

    Other sources of exposure include job sites, careers information sites, and local schools, colleges and education institutes. And if you adapt your resumes and profiles to suit a specific industry or profession, that opens up any number of promotional opportunities - think profiles for legal professionals, dentists, accountants etc.
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  • Profile picture of the author patrickvfisher
    Hello,
    for free traffic :
    Creat a youtube channel.
    Q&A Websites
    Forums
    Commenting on Blogs (Related to the topic of your website)
    instagram
    pinterest
    Adding your website to other search engines such as (Bing...)
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  • Profile picture of the author Kellavooy
    Banned
    You can try to use also Instagram and Facebook. Moreover there are some website lists where you can add your service and receive some more traffic. One more thing you should learn is SEO, but it's hard to do it just yourself.
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  • Profile picture of the author LEE BYRON
    Sometimes free means time cost,if you are not so urge to make money,you can try to use free way.
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  • Profile picture of the author thesubeditor
    Do small write ups in FB and share with FB groups, which is free of cost. Or you can promote your business thru FB by selecting the locality which will be minimum cost.
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  • You really can't go wrong with Facebook and Twitter Pages at first (dont go for paid ads just pages). You should also create a good looking web site with a profile page.
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  • Profile picture of the author Davey Hogins
    I also think social media marketing is very powerful right now, so it will be helpful for you. You can also try using influencers to make your services more well-known be sure to the proper research on the influencers before you sponsor them.
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  • You need to also focus on branding all social media pages and websites the same. That's the most time consuming area, i find.
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  • Profile picture of the author Davey Hogins
    Yeah, and sometimes it might now work. It looks pretty simple but it actually it is not.
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  • Profile picture of the author ganesh1989
    Besides the other sources that the others have suggested above, you can try buying advertisements on job portals. LinkedIn also have their ads service where you can advertise (if you are not already doing it)
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    • Profile picture of the author Danielle Holmes
      I considered LinkedIn, but I have heard bad reviews about their ad service.
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  • Profile picture of the author Davey Hogins
    Have you tried doing that before and is it working. I tried Facebooks ads and it was a disaster, to be honest. LinkedIn has more filtered audience so it must work very well.
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  • Profile picture of the author Robsquires
    the best free marketing is livestream
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  • Profile picture of the author Jamel Hassell
    You are seeing a nice ROI and that is good .I like the fact that you are searching for alternative.Google is the heart and sole of search which can have long-term benefits by way of traffic flow.Otherwise I think that you should test out twitter too.
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  • Profile picture of the author Pori purna
    starting a youtube channel can be a good decision
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  • Profile picture of the author SurefireIMMadeEz
    You can try Quora. Quora is an excellent resource for getting visibility before your business. It's a popular question and answer site that reaches over 200 million visits per month.

    If you want to get your business and service out there, then you need to become an expert answerer in the niche your company specializes in. The simple reason to use this site is to get traffic and leads onto your list.

    Just make sure to optimize your profile and your tagline so that it dovetails perfectly with your niche.

    Make sure that you do the following: Provide a comprehensive About Me section, include all areas of your expertise, list the city you live in (this is important for local marketing), record the schools and colleges attended if applicable, and make sure to link to your other social media accounts.
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  • Profile picture of the author ryanbiddulph
    The simplest way to GET more is to GIVE more.

    Give more of your time and energy and knowledge.

    Use these channels:

    - record helpful videos and upload to YouTube
    - write and publish helpful blog posts on your self-hosted Wordpress blog
    - record and publish a podcast
    - help people in Facebook Groups and G Plus Communities related to your niche

    Keep giving, and giving, and giving. Be generous, and the getting aka business building will expand for you.
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    If you want to become a full time blogger you can buy my eBook here
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    • Profile picture of the author JohnMcCabe
      Originally Posted by ryanbiddulph View Post

      The simplest way to GET more is to GIVE more.

      Give more of your time and energy and knowledge.

      Use these channels:

      - record helpful videos and upload to YouTube
      - write and publish helpful blog posts on your self-hosted Wordpress blog
      - record and publish a podcast
      - help people in Facebook Groups and G Plus Communities related to your niche

      Keep giving, and giving, and giving. Be generous, and the getting aka business building will expand for you.
      Once you have one or more of these going, offer them as a free resource to state employment support sites. (For example, Florida has one called CareerSource). If you can provide them with a reason to list you as a resource, they'll promote for you.
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  • Profile picture of the author Anthony1704
    You can try quora, reddit and many other social platforms. You should aslo create your own Instagram account for your business because nowadays Instagram becomes more and more widely used.
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  • Profile picture of the author Davey Hogins
    I actually haven't thought about Quora and when looking at the stats I would say go for it!!!
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  • Profile picture of the author cearionmarie
    Have you considered working with influencers on a specific niche? Influencer marketing is pretty effective.
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    Cearion Uy - Marketing Advisor
    www.phlanx.com

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  • Go organic - I never pay for any advertisement what-so-ever.
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    • Profile picture of the author IGotMine
      Originally Posted by Cardiff Web Services View Post

      Go organic - I never pay for any advertisement what-so-ever.
      I suggest you test every available relevant source.
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  • Profile picture of the author ChrisBa
    Originally Posted by Danielle Holmes View Post

    I'm trying to figure out some other areas where I can promote my business online. I am currently paying monthly for advertisement on a website where I'm seeing a nice ROI, but I would like to try other options just in case the well runs dry (I don't prefer to put all of my eggs in one basket).

    Besides Facebook, Fiverr, and Google, what are other options for where a Career Services company (Resume, LinkedIn Profiles, etc.) can be advertised/posted to get more exposure + more clients?
    If what you're doing is already working well, why not try to scale that. Is there other places similar that you can buy the monthly advertising?
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  • Profile picture of the author Millionaire Mentality
    Banned
    Instagram influencers is the key men!
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  • Profile picture of the author cearionmarie
    Have you considered doing influencer marketing? This method should be able to help you reach a large and targeted audience.
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    Cearion Uy - Marketing Advisor
    www.phlanx.com

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  • Profile picture of the author Ella smith
    you have to try bookmarking site, blog submission site, Article submision site , Photo or Image submission site ,Video submissions site that aren't taking any kind of charges to their users and on internet you can get more site which provides free service to their user so post your ads over there.
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  • Profile picture of the author Shkirr12
    Pay to learn fb ads. and then start advertising on that
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by Danielle Holmes View Post

    I'm trying to figure out some other areas where I can promote my business online. I am currently paying monthly for advertisement on a website where I'm seeing a nice ROI, but I would like to try other options just in case the well runs dry (I don't prefer to put all of my eggs in one basket).

    Besides Facebook, Fiverr, and Google, what are other options for where a Career Services company (Resume, LinkedIn Profiles, etc.) can be advertised/posted to get more exposure + more clients?
    Forums, PPC Google Ads, through a blog, paid classifieds, Twitter, LinkedIn, this forum and so on.

    There are a ton of options out there.

    Benjamin Ehinger
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