I own a local business and am managing the online marketing for one, I have probably already realized that local SEO isn't a walk in the park. While sharing the same basics, local SEO and non-geo-specific SEO are completely different from each other - the former being much more difficult than the latter. Constant changes and updates in Google algorithms don't do too much to uncomplicated the task. In fact, even the most seasoned digital marketers may struggle with launching a successful local SEO campaign!
But I want to learn this so that I can apply them in my case!